{"id":401557,"date":"2026-09-16T14:42:08","date_gmt":"2026-09-16T14:42:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/401557\/"},"modified":"2026-09-16T14:42:08","modified_gmt":"2026-09-16T14:42:08","slug":"miami-commissioners-approve-gta-6-marketing-proposal-ahead-of-games-release-nbc-6-south-florida","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/401557\/","title":{"rendered":"Miami commissioners approve GTA 6 marketing proposal ahead of game\u2019s release \u2013 NBC 6 South Florida"},"content":{"rendered":"<p>Miami is getting ready to welcome its newest video game after officials approved a marketing proposal ahead of the release of Grand Theft Auto 6.<\/p>\n<p>The proposal would allow the City of Miami, along with Miami Beach, to display marketing campaigns tied to GTA 6 across the area.<\/p>\n<p>The plan drew backlash from authorities, who said that the game promotes a culture of violence.<\/p>\n<p>\u201cThey&#8217;re shooting at a Miami Beach Police car just rolled over, and here&#8217;s another one, getting away with an AR-15 shooting them as they&#8217;re fleeing,\u201d Commissioner David Suarez said.<\/p>\n<p>Grand Theft Auto 6 is set in \u201cVice City,\u201d a fictional Miami that is filled with familiar South Florida landmarks and neighborhoods.<\/p>\n<p>Rockstar Games reached out to Miami-Dade County about potential collaborations ahead of the game\u2019s November release.<\/p>\n<p>Now, Miami Beach and the City of Miami have reached their own deals with Rockstar.<\/p>\n<p>In Miami Beach, the city manager is authorized to negotiate a marketing campaign that could appear on beaches and beach umbrellas.<\/p>\n<p>\u201cThis is a way for us to control the narrative of what happens in relation to this game,\u201d Commissioner Monica Mateo Salinas said.<\/p>\n<p>Salinas said the marketing campaign could also bring millions of dollars back into the community.<\/p>\n<p>Across the bridge, Miami city commissioners approved temporary banners, but with conditions.<\/p>\n<p>The banners would only be allowed in the downtown area between Northeast Fifth Street, the Miami River, Biscayne Bay and Second Avenue.<\/p>\n<p>Banner permits would require a fee and city approval, and they could only go up between Oct. 15 and Dec. 31.<\/p>\n<p>The Miami-Dade County Association of Chiefs of Police said in part:<\/p>\n<p>\u201cWhile we respect creative expression and the economic impact of the entertainment industry, we cannot support using the identity of Miami-Dade County to promote a game that depicts and glorifies violence.\u201d<\/p>\n<p>There is nothing set in stone in terms of what those marketing campaigns will look like at this point.<\/p>\n","protected":false},"excerpt":{"rendered":"Miami is getting ready to welcome its newest video game after officials approved a marketing proposal ahead of&hellip;\n","protected":false},"author":2,"featured_media":401558,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[123,125,124],"class_list":["post-401557","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-miami","tag-miami-headlines","tag-miami-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/401557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=401557"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/401557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/401558"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=401557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=401557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=401557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}