Businesses can access a multitude of digital tools to boost their visibility, but printed marketing\u00a0collateral remains\u00a0a strong tactic to grow brand\u00a0awareness.\u00a0<\/p>\n
More than just \u201cswag,\u201d marketing collateral\u00a0references customer- or consumer-facing materials. Salesforce<\/a> offers\u00a0this simple definition: \u201cMarketing collateral is any digital or printed material that communicates a company\u2019s brand, products or services to potential and existing customers.\u201d\u00a0Meanwhile, HubSpot<\/a> notes that \u201cmarketing collateral encompasses all the branded materials and content assets that support your sales and marketing efforts.\u201d\u00a0<\/p>\n Priority Marketing is an industry leader in the design and production of\u00a0marketing collateral. In fact, the firm\u2019s\u00a0printed pieces have won hundreds of local, state, national and even international awards\u00a0through prestigious organizations like the American Advertising Federation,\u00a0Florida Public Relations Association and Printing Industries of America.\u00a0<\/p>\n Compelling,\u00a0creative designs capture attention. And\u00a0attention generates additional\u00a0website visits, social media follows and foot traffic. And ultimately, that\u00a0extra exposure translates higher sales volume. In the case of nonprofits, additional\u00a0exposure leads to more donations and an increase in\u00a0volunteers.\u00a0\u00a0<\/p>\n Businesses that invest in printed marketing collateral are investing in their brand.\u00a0<\/p>\n VIEW: Priority Marketing\u2019s Creative Services<\/a>\u00a0<\/p>\n Types of printed marketing collateral\u00a0<\/p>\n Printed marketing collateral is something tangible. You can hold it. You can read it. You can engage with it. And if it\u2019s done right, your audience will\u00a0remember it.\u00a0<\/p>\n Below is a list of printed marketing collateral that Priority Marketing produces for its for-profit and nonprofit clients:\u00a0<\/p>\n Signature\u00a0Materials\u00a0<\/p>\n Resource Guides\/Directories\u00a0<\/p>\n Direct Mail\u00a0<\/p>\n Trade Shows\u00a0<\/p>\n Product Packaging\u00a0<\/p>\n Signage\u00a0<\/p>\n Stationary and Paper Products\u00a0<\/p>\n Promotional Products (aka \u201cswag\u201d)\u00a0<\/p>\n Takeaway items listed under \u201cSignature Materials\u201d are especially important because individuals can read them at a later date when they have more time to digest the information. These are especially important for potential donors,\u00a0investors and policymakers to truly understand an organization.\u00a0<\/p>\n Check it out: Priority Marketing\u2019s Print Design Portfolio<\/a>\u00a0<\/p>\n Five collateral\u00a0examples\u00a0<\/p>\n Below are five examples of printed marketing collateral from Priority Marketing\u2019s online portfolio.\u00a0<\/p>\n Healthcare Network\u00a0<\/p>\n Priority Marketing designed a case for support\u00a0through Healthcare Network\u2019s capital\u00a0campaign\u00a0for\u00a0a new\u00a0community health center in the Orangetree\u00a0community of Collier County. The collateral piece provided background on the project and was intended to convince donors to support the initiative.\u00a0<\/p>\n VIEW: Case for Support<\/a>\u00a0<\/p>\n Brandon Flaherty Yachts & Brokerage\u00a0<\/p>\n Priority Marketing designed a large lifestyle tri-fold\u00a0to persuade\u00a0high-net-worth individuals to consider purchasing a yacht. The collateral also was meant to\u00a0educate potential customers\u00a0about the benefits of trusting Brandon Flaherty Yachts & Brokerage.\u00a0<\/p>\n VIEW: Brochure<\/a>\u00a0<\/p>\n Horizon Foundation\u00a0<\/p>\n Priority Marketing partnered with Horizon Foundation to produce a\u00a036-page Annual Review book summarizing the organization\u2019s accomplishments and region\u2019s roadmap for economic success. Packed with statistics, the full-color book is a resource guide\u00a0for investors, community members, political leaders and media.\u00a0<\/p>\n VIEW: Annual Review<\/a>\u00a0<\/p>\n Premier Mobile Health Services\u00a0<\/p>\n Priority Marketing produced an 8-page Impact Report that presented Premier Mobile Health Services\u2019 year-end recap in a concise, visually appealing mini-magazine. It included stories of impact alongside updates about programs and services, recognition of donors and sponsors, and acknowledgments.\u00a0<\/p>\n LINK: Impact Report<\/a>\u00a0<\/p>\n Conservancy of Southwest Florida\u00a0<\/p>\n Priority Marketing envisioned and designed event invitations for Conservancy of Southwest Florida\u2019s annual Magic Under the Mangroves signature fundraising event. In addition to the invitation, the package included a return envelope, list of event\u00a0committee members and event sponsorship information.\u00a0<\/p>\n VIEW: Event Invitation<\/a>\u00a0<\/p>\n A\u00a0note of AI caution\u00a0<\/p>\n Artificial intelligence is reshaping many industries, including graphic design. However,\u00a0there is no substitute for highly\u00a0trained,\u202fexperienced designers like the creative team assembled at Priority Marketing. Here\u2019s why:\u00a0<\/p>\n Inexpensive,\u00a0or free, online design generators dispense impersonal, templated\u202fand basic results. They are not customized to your business.\u00a0<\/p>\n Online programs often\u00a0do not provide you with exclusive rights to the designs.\u202fThat means you don\u2019t own it, something\u00a0in the fine print that businesses often overlook.\u00a0<\/p>\n AI platforms struggle with consistency, so designs may lack a uniform look or messaging.\u00a0<\/p>\n Priority Marketing\u2019s\u00a0designers spend time understanding\u00a0your business, culture, values, target audience and competition. Then, they develop a unique visual identity to provide a framework that integrates marketing, advertising and public relations\u202fcollateral into a cohesive line. Senior Art Director Christi Finger and Art Director Kate Kintz both shared their graphic design insights in Agency Access<\/a> features.\u00a0<\/p>\n High-quality marketing collateral doesn\u2019t just tell a story\u2026 it tells your\u00a0story. Collateral is a significant component of branding, one that leaves a lasting impression that distinguishes your brand from the competition.\u00a0<\/p>\n WATCH: How marketing collateral can support your brand<\/a>\u00a0<\/p>\n Do you need a\u00a0high-achieving\u00a0marketing\u00a0firm that designs and produces marketing collateral for clients across industries? Please give us a call today at 239-267-2638 or send an email to info@PriorityMarketing.com<\/a>.\u00a0\u00a0<\/p>\n