{"id":406275,"date":"2026-09-21T15:38:17","date_gmt":"2026-09-21T15:38:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/406275\/"},"modified":"2026-09-21T15:38:17","modified_gmt":"2026-09-21T15:38:17","slug":"toysrus-pins-central-florida-in-its-massive-new-expansion-project","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/406275\/","title":{"rendered":"Toys\u2019R\u2019Us pins Central Florida in its massive new expansion project"},"content":{"rendered":"<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">ORLANDO, Fla. \u2013 Toys\u201cR\u201dUs is expanding its presence in Florida as part of a nationwide rollout that will bring 120 new standalone stores to the U.S. this holiday season.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/toysrus-announces-major-us-expansion-with-120-new-standalone-stores-opening-this-holiday-season-302882103.html\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.prnewswire.com\/news-releases\/toysrus-announces-major-us-expansion-with-120-new-standalone-stores-opening-this-holiday-season-302882103.html\">In a release this month<\/a>, the company announced that the new locations, opening through a partnership with Go! Retail Group, will bring the total number of standalone Toys\u201cR\u201dUs stores nationwide to 160. <\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">The retailer did not specify exactly how many of the new standalone stores will be located in Florida.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">However, the brand\u2019s Florida expansion will include two new airport shop-in-shop locations at Orlando International Airport. <\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">The first opened in August, while a second location is scheduled to open in summer 2027 through a partnership with WHSmith North America.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">The airport stores are designed to serve travelers visiting Orlando and the broader Central Florida region, giving families another opportunity to shop for toys, gifts and collectibles while traveling.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">The new Toys\u201cR\u201dUs locations will carry products from brands including LEGO, Barbie, Hot Wheels, Pok\u00e9mon, and \u201cKPop Demon Hunters,\u201d according to the company. Some stores will also feature Creator Studios, where toy brands and content creators can host product launches, reveals and special events. Select locations are expected to include candy shops and caf\u00e9s.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">The expansion is part of Toys\u201cR\u201dUs\u2019 broader strategy to reach customers through standalone stores, shops inside Macy\u2019s locations, airport stores and Navy Exchange shop-in-shops.<\/p>\n<p class=\"sc-dLMFU sc-fHjqPf jbiTJv kYFPaL article-text\">\u201cThis holiday season represents an extraordinary expansion for Toys\u201dR\u201dUs in the U.S., and we couldn\u2019t be more excited to bring the magic of Toys\u201dR\u201dUs to so many communities across the country,&#8221; said Gideon Schlessinger, CEO of Go! Retail Group. \u201cThere\u2019s something special about walking into a Toys\u201dR\u201dUs store, especially during the holidays\u2014the excitement of discovering the hottest toys, seeing favorite brands and characters come to life, and finding that perfect gift. With 160 stores open this season, we have an incredible opportunity to bring that experience to millions of customers and create destinations they\u2019ll want to come back to throughout the year.&#8221;<\/p>\n<p>Copyright 2026 by WKMG ClickOrlando &#8211; All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"ORLANDO, Fla. \u2013 Toys\u201cR\u201dUs is expanding its presence in Florida as part of a nationwide rollout that will&hellip;\n","protected":false},"author":2,"featured_media":406276,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[6205,1335,139,141,3847,140,1798,107],"class_list":["post-406275","post","type-post","status-publish","format-standard","has-post-thumbnail","category-orlando","tag-mco","tag-orange-county","tag-orlando","tag-orlando-headlines","tag-orlando-international-airport","tag-orlando-news","tag-transportation","tag-travel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/406275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=406275"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/406275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/406276"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=406275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=406275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=406275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}