{"id":407858,"date":"2026-09-23T03:04:12","date_gmt":"2026-09-23T03:04:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/407858\/"},"modified":"2026-09-23T03:04:12","modified_gmt":"2026-09-23T03:04:12","slug":"kaseya-center-gets-new-roof-sign-in-gta-tie-in-welcome-to-vice-city","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/407858\/","title":{"rendered":"Kaseya Center gets new roof sign in GTA tie-in: \u2018Welcome to Vice City\u2019"},"content":{"rendered":"<p class=\"text text--small text--normal text--primary\">Published:\u00a0September 22, 2026 at 6:35 PM<\/p>\n<p class=\"text text--small text--normal text--primary\">Updated:\u00a0September 22, 2026 at 9:32 PM<\/p>\n<p class=\"c-paragraph\">MIAMI \u2014 A new message is now sitting high above downtown Miami: \u201cWelcome to Vice City.\u201d The giant pink and white letters were installed Tuesday on top of the Kaseya Center.<\/p>\n<p class=\"c-paragraph\">On Tuesday, a helicopter lifted the letters into place one by one. Workers were seen securing them to the arena\u2019s roof.<\/p>\n<p>Kaseya Center gets &#8216;Vice City&#8217; lettering <\/p>\n<p class=\"c-paragraph\">Vice City is Rockstar Games\u2019 fictional, over-the-top version of Miami, from Ocean Drive to the Everglades, in the series Grand Theft Auto.<\/p>\n<p class=\"c-paragraph\">The new signage is part of Miami-Dade County\u2019s effort to cash in on that connection.<\/p>\n<p class=\"c-paragraph\">A proposal obtained by Local 10 last month included ideas such as temporarily rebranding parts of MIA as \u201cVice City Airport\u201d and even installing special \u201cVice City\u201d manhole covers.<\/p>\n<p class=\"c-paragraph\">The game\u2019s Miami influence is already everywhere, from vintage souvenir shirts to a Wynwood mural.<\/p>\n<p class=\"c-paragraph\">A county spokesperson previously told Local 10 that the game could create a unique marketing opportunity and potentially generate revenue.<\/p>\n<p class=\"c-paragraph\">But now, Vice City is no longer just on the screen. It is becoming a permanent part of the Miami skyline.<\/p>\n<p class=\"c-paragraph\">Some county commissioners and officials have <a href=\"https:\/\/www.local10.com\/news\/local\/2026\/09\/18\/miami-dade-commissioners-raise-concerns-about-countys-welcome-to-vice-city-deal-with-grand-theft-auto-vi-game\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.local10.com\/news\/local\/2026\/09\/18\/miami-dade-commissioners-raise-concerns-about-countys-welcome-to-vice-city-deal-with-grand-theft-auto-vi-game\/\">expressed concern<\/a> about the deal, saying the game glorifies violence.<\/p>\n<p>\ud83c\udfe0 News From Your Neighborhood<\/p>\n<p class=\"c-paragraph b-article-body__copyright\">Copyright 2026 by WPLG Local10.com &#8211; All rights reserved.<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Trent Kelly\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/https:\/\/author-service-images-prod-us-east-1.publishing.aws.arc.pub\/gmg\/379f21d1-d3cb-436b-9d60-fd7b.jpeg\"  width=\"100\" height=\"100\"\/>Trent Kelly<\/p>\n<p class=\"c-paragraph b-author-bio__author-description\">Trent Kelly is an award-winning multimedia journalist who joined the Local 10 News team in June 2018. Trent is no stranger to Florida. Born in Tampa, he attended the University of Florida in Gainesville, where he graduated with honors from the UF College of Journalism and Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Published:\u00a0September 22, 2026 at 6:35 PM Updated:\u00a0September 22, 2026 at 9:32 PM MIAMI \u2014 A new message is&hellip;\n","protected":false},"author":2,"featured_media":407859,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[225,227,226],"class_list":["post-407858","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hialeah","tag-hialeah","tag-hialeah-headlines","tag-hialeah-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/407858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=407858"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/407858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/407859"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=407858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=407858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=407858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}