{"id":410592,"date":"2026-09-25T19:10:11","date_gmt":"2026-09-25T19:10:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/410592\/"},"modified":"2026-09-25T19:10:11","modified_gmt":"2026-09-25T19:10:11","slug":"a-viral-moment-with-purpose-keep-your-head-up-gives-back-free-press-of-jacksonville","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/410592\/","title":{"rendered":"A Viral Moment with Purpose: Keep Your Head Up Gives Back \u2013 Free Press of Jacksonville"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_4975-678x381.jpg\" alt=\"\" title=\"IMG_4975\"\/><br \/>\nPictures are Pine Forest School of the Arts teachers Laura Hammock, left, and Tanya Bolden wearing their Jacksonville Free Press &#8220;Keep Your Head Up&#8217; shirts in support of the Journalism Fund.<\/p>\n<p><a href=\"https:\/\/jacksonvillefreepress.com\/wp-content\/uploads\/2026\/09\/IMG_4975.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-95990\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_4975-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\"  \/><\/a>Pictures are Pine Forest School of the Arts teachers Laura Hammock, left, and Tanya Bolden, right, wearing their Jacksonville Free Press \u201cKeep Your Head Up\u2019 shirts in support of the Journalism Fund.<\/p>\n<p>What began as a few encouraging words to Jacksonville Jaguars Head Coach Liam Coen has grown into a community message \u2013 and a way to help nurture the next generation of journalists.<\/p>\n<p>Earlier this year, Jacksonville Editor Lynn Jones offered spontaneous encouragement, telling him to \u2018keep your head up\u2019 and \u2018keep it going.\u2019 The exchange quickly went viral, gaining national and international attention across television sports programs, podcasts, social media and online video platforms.<\/p>\n<p>The Jacksonville Free Press turned the unexpected attention into an opportunity to give back, creating \u201cKeep Your Head Up\u201d T-shirts inspired by Jones\u2019 words. Hundreds of shirts have since been sold, with proceeds benefiting the Jacksonville Free Press Journalism Fund, which supports efforts to nurture, encourage and develop future journalists.<\/p>\n<p>For Hammock and Bolden, the words extend beyond football. They said the message also serves as a reminder to their families to remain positive and keep moving forward through life\u2019s victories and setbacks.<\/p>\n<p>The shirts have allowed a fleeting viral moment to produce a more lasting impact. Proceeds from sales are helping support a fund focused on creating opportunities for aspiring journalists and encouraging young people to learn the importance of storytelling, community news and documenting history.<\/p>\n","protected":false},"excerpt":{"rendered":"Pictures are Pine Forest School of the Arts teachers Laura Hammock, left, and Tanya Bolden wearing their Jacksonville&hellip;\n","protected":false},"author":2,"featured_media":410593,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-410592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/410592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=410592"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/410592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/410593"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=410592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=410592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=410592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}