{"id":419293,"date":"2026-10-05T15:26:29","date_gmt":"2026-10-05T15:26:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/419293\/"},"modified":"2026-10-05T15:26:29","modified_gmt":"2026-10-05T15:26:29","slug":"herbie-thiele-launches-new-tallahassee-public-affairs-firm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/419293\/","title":{"rendered":"Herbie Thiele launches new Tallahassee public affairs firm"},"content":{"rendered":"

After nearly two decades working at the intersection of communications, politics and public policy, Herbie Thiele is betting on himself.<\/p>\n

The longtime\u00a0Sachs Media<\/a> partner has launched Herbie Thiele Consulting, a government affairs and strategic advisory firm. For years, Thiele has helped clients navigate Tallahassee and the legislative process. Now, he is taking that experience into his own practice.<\/p>\n

The new firm will focus on the same mix that has defined Thiele\u2019s career: communications strategy, grassroots advocacy, and a practical understanding of how policy moves through the Capitol.<\/p>\n

\u201cI have worked in and around the legislative process for my entire career, closely observing how issues move and how lobbyists build support for their clients,\u201d Thiele said.<\/p>\n

\u201cAlong the way, I have embraced what I\u2019m genuinely good at, and love doing \u2014 connecting communications strategy with policy outcomes. I am excited to take this next step as also a lobbyist, bring my relationships, my understanding of the process, and my communications skills \u2014 including how to build real grassroots support \u2014 to position my clients\u2019 issues for success both at the Capitol and beyond.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Herbie Thiele Consulting will take on a range of issues, drawing on Thiele\u2019s experience in financial, water, and local government matters. He plans to register as a lobbyist, representing clients before the Legislature and adding direct government affairs work to the communications and grassroots advocacy that have been central to his career.<\/p>\n

Thiele will continue his relationship with Sachs Media, remaining of counsel and sharing office space with the firm.<\/p>\n

Several colleagues and industry leaders offered praise for Thiele\u2019s move.<\/p>\n

Senate Majority Leader Jim Boyd described Thiele as \u201ca person of integrity who knows how to navigate the process and build support for issues.\u201d<\/p>\n

\u201cHe brings a thoughtful, straightforward approach to his work, and he will be an asset to any organization looking for smart insights and strong relationships,\u201d Boyd said.<\/p>\n

\"\"<\/a><\/p>\n

Associated Industries of Florida<\/a> Vice President of Government Affairs Adam Basford highlighted Thiele\u2019s ability to connect policy strategy with communications.<\/p>\n

\u201cHe understands that moving an issue at the Capitol takes more than knowing the process \u2014 it takes the communications skill to build a coalition and the credibility to make people listen,\u201d Basford said. \u201cThat\u2019s a rare combination, and it\u2019s going to serve his clients well.\u201d<\/p>\n

And Ron Sachs, Thiele\u2019s former employer and longtime mentor, described the move as a natural progression.<\/p>\n

\u201cHerbie is a great talent with a widely recognized knack for public affairs. I\u2019ve watched him grow into a respected, well-liked, consummate professional over the years, and this next step is a natural one for him,\u201d Sachs said.<\/p>\n

\u201cWhat sets him apart as a lobbyist is that he brings real communications instinct and a genuine understanding of how to mobilize grassroots support, a combination that will make him a formidable advocate for his clients. We\u2019re all proud to continue supporting him as he builds his firm.\u201d<\/p>\n

For Thiele, this move expands his role from shaping communications and public affairs strategy to directly representing clients before lawmakers.<\/p>\n

Herbie Thiele Consulting brings together communications skills, grassroots advocacy, and legislative experience as Thiele steps into the lobbying arena under his own name.<\/p>\n","protected":false},"excerpt":{"rendered":"After nearly two decades working at the intersection of communications, politics and public policy, Herbie Thiele is betting…\n","protected":false},"author":2,"featured_media":419294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[81444,81447,165721,100,34444,4833,161672,165722,165723,165724,4216,101154,134741,43502,232,234,165725,233],"class_list":["post-419293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tallahassee","tag-adam-basford","tag-associated-industries-of-florida","tag-communications-strategy","tag-florida-legislature","tag-florida-lobbying","tag-florida-politics","tag-government-affairs","tag-grassroots-advocacy","tag-herbie-thiele","tag-herbie-thiele-consulting","tag-jim-boyd","tag-public-affairs","tag-ron-sachs","tag-sachs-media","tag-tallahassee","tag-tallahassee-headlines","tag-tallahassee-lobbying","tag-tallahassee-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/419293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=419293"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/419293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/419294"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=419293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=419293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=419293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}