A new jewelry and lifestyle shop is coming to the EDGE District of downtown St. Pete.<\/p>\n
August Mae<\/a> will open at 907 Central Avenue in a 736-square-foot storefront between Fusillo Pasta<\/a> and Sunshine City Paint<\/a>. The space previously housed vintage shop Now and Then, which closed in 2021.<\/p>\n The new shop, which hopes to open by the end of the year, will specialize in water- and tarnish-proof, demi-fine jewelry made with 14-karat gold-filled and sterling-silver materials. Demi-fine jewelry uses higher-quality metals while remaining more accessible than fine jewelry.<\/p>\n Customers can also choose from permanent bracelets and necklaces, create their own charm jewelry, or order personalized pieces through August Mae\u2019s in-house engraving service.<\/p>\n Additionally, the shop will carry a curated selection of apparel, accessories, beauty and self-care products, candles, glassware, gifts, and small home items.<\/p>\n \u201cThe store is actually going to be more of a lifestyle shop,\u201d owner Cory Lawler said in a conversation with St. Pete Rising. \u201cI want it to be an experience. You can come in and get custom-fitted jewelry, make jewelry, buy something for whatever you\u2019re looking for, whatever the occasion is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A new jewelry and lifestyle shop is coming to the EDGE District of downtown St. Pete. August Mae…\n","protected":false},"author":2,"featured_media":420404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":["post-420403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/420403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=420403"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/420403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/420404"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=420403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=420403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=420403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}