JACKSONVILLE, Fla. \u2013 Kraft Heinz has agreed to sell its North American coffee business to an affiliate of One Rock Capital Partners for an enterprise value of $650 million, while keeping a 30% stake in the business.<\/p>\n
The deal includes Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and Sanka. It is expected to close in mid-2027, pending regulatory approval and other customary conditions.<\/p>\n
The transaction includes coffee manufacturing facilities in Jacksonville, Florida, and Vancouver, British Columbia. The Maxwell House coffee plant in downtown Jacksonville is the brand\u2019s last remaining U.S. plant.<\/p>\n
About 250 employees are expected to transfer with the business.<\/p>\n
Kraft Heinz expects about $500 million in net cash proceeds after taxes and plans to use the money to pay down debt. The company said the transaction is expected to increase growth and margins.<\/p>\n
Kraft Heinz CEO Steve Cahillane said the deal supports the company\u2019s strategy to focus investment on areas where it can accelerate growth. He said the company\u2019s retained stake reflects its confidence in the brands\u2019 long-term potential under One Rock\u2019s ownership.<\/p>\n
\u201cWe are proud of the role these brands have played in the lives of generations of coffee drinkers, and our continued stake reflects the confidence we have in their long-term potential under One Rock\u2019s focused ownership,\u201d he said.<\/p>\n
One Rock Managing Partner Tony W. Lee said the firm plans to invest in the brands to drive growth and innovation, improve the consumer experience and strengthen relationships with retail partners.<\/p>\n
\u201cWe have long admired Kraft Heinz\u2019s iconic coffee brands, such as Maxwell House and Gevalia, which have been household staples for more than 100 years,\u201d he said.<\/p>\n
Copyright 2026 by WJXT News4JAX – All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"JACKSONVILLE, Fla. \u2013 Kraft Heinz has agreed to sell its North American coffee business to an affiliate of…\n","protected":false},"author":2,"featured_media":447529,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117,65112],"class_list":["post-447528","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news","tag-maxwell-house"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/447528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=447528"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/447528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/447529"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=447528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=447528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=447528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}