{"id":45810,"date":"2025-11-13T23:35:07","date_gmt":"2025-11-13T23:35:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/45810\/"},"modified":"2025-11-13T23:35:07","modified_gmt":"2025-11-13T23:35:07","slug":"razzle-dazzle-to-mark-35th-year-in-business-tuesday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/45810\/","title":{"rendered":"Razzle Dazzle to mark 35th year in business Tuesday"},"content":{"rendered":"


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Ralph and Cathy Sangiovanni of Razzle Dazzle Boutique at 1335 Cape Coral Parkway. FILE\/CHUCK BALLARO<\/p>\n

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A model wearing clothing from the Razzle Dazzle Boutique in Cape Coral. PROVIDED<\/p>\n

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A Cape Coral boutique is celebrating a milestone anniversary of providing first-class service and first-class wardrobe for women. <\/p>\n

Razzle Dazzle Boutique is marking 35 years in business this year, and will celebrate with a sold-out anniversary fashion show on Nov. 18, followed by a special sale with anniversary pricing.<\/p>\n

Husband-and-wife owners Ralph and Cathy Sangiovanni, who are both Cape Coral \u201cpioneers\u201d, said they have seen the downtown storefront blossom and bloom just as the city has over three-plus decades. <\/p>\n

\u201cIt means the world for us not only to live in paradise, but to have a business and to serve the community,\u201d Ralph said. \u201cThis is something we both enjoy, and we\u2019ve loved being here for 35 years to provide a needed service.\u201d<\/p>\n

Their always-popular fashion show has sold out, where Ralph, who has a background in deejaying, will spin the tunes while women get to see and sport the hottest and latest trends. Following the show, Razzle Dazzle will open for a discounted shopping experience. <\/p>\n

\u201cOne of the things that has made us so successful is our fashion shows,\u201d Cathy said. \u201cWe\u2019ve been putting them on for years. We get a big crowd\u2026and the mix of the fashion and the music has really been successful. The models and crowd really get into the music. It\u2019s just a fun experience for all.\u201d<\/p>\n

Razzle Dazzle features a wide variety of women\u2019s clothing, from shirts, to pants, to tops, skirts, dresses and more. The Sangiovannis call it \u201ca candy shop for women without the calories.\u201d<\/p>\n

The 2,000-square-foot shop specializes in Florida attire, meaning lots of vibrant colors. <\/p>\n

The Sangiovannis say what really sets them apart from competitors is the hands-on approach and care they have for their customers. <\/p>\n

\u201cThe most important thing we\u2019ve learned through the years is that the customer is first and foremost,\u201d Ralph said. \u201cWe\u2019ve always felt that way. When you gain a customer\u2019s trust, that means the world. Without that, you have nothing.\u201d<\/p>\n

Ralph added that he, his wife, and the staff at Razzle Dazzle always let their customers know they are appreciated. <\/p>\n

\u201cThe most important product that you can possibly have is the trust of the people, and that you treat them right and fair,\u201d he said. <\/p>\n

Cathy said the personal service at Razzle Dazzle goes above and beyond any department or big-box store. <\/p>\n

\u201cOur store, it\u2019s all about personal service,\u201d she said. \u201cYou never have to go get something off the shelf yourself. We make sure that you look good, not just make a sale. We want our customers to come back. It\u2019s not all about making the sale, it\u2019s about making our customers feel and look good.\u201d<\/p>\n

The Sangiovannis truly want to give all women who walk through their doors a \u201cRazzle Dazzle\u201d look, and will be transparent with clothing selections to make them feel their best. <\/p>\n

With long-term success comes long-term partnerships with their distributors, which Ralph said has lasted nearly since day one. <\/p>\n

\u201cThe products, the clothing that we carry is nothing but high-quality,\u201d he said. \u201cAnd we like to have as much product made in the U.S.A. as possible.\u201d<\/p>\n

Styles and trends have come and gone, which the Sangiovannis can certainly attest to, but Razzle Dazzle has stayed put \u2014 and anchor in the city\u2019s original downtown, rebranded as the South Cape.<\/p>\n

The store is home to a large selection of \u201cLulu-B\u201d attire, which is a popular selection for many who patronize Razzle Dazzle. <\/p>\n

\u201cWe specialize in color, and we want you to say \u2018wow\u2019 when you walk in the doors,\u201d Cathy said. \u201cWhen people come in and they\u2019re from up north and have just moved here, they are taken aback and become customers.\u201d<\/p>\n

With the rise in online shopping, Cathy said women still love to come in and try on clothes, rather than get something in the mail and have to return it. <\/p>\n

\u201cWe hear people say they\u2019re sick and tired of shopping online,\u201d Ralph added. \u201cYou can come in, see what you like, try it on, and have a personal service.\u201d<\/p>\n

The Sangiovannis said one of the most rewarding aspects of being in business for 35 years is their customer base, and how far the word of Razzle Dazzle has spread. <\/p>\n

\u201cOur clients come here from all over the country,\u201d Ralph said. \u201cWe just had a customer tell us she was on a cruise wearing a Razzle Dazzle outfit, and had someone ask her where she got it. When she told the woman she got it from Razzle Dazzle in Southwest Florida, the woman said she had heard of it.\u201d<\/p>\n

Cathy added, \u201cOur name is well known all around the country with all of the people we sell to, with people coming to Cape Coral from all over the country. <\/p>\n

\u201cWe\u2019re not just all about glitz and glamour, we have something for everybody.\u201d<\/p>\n

The Sangiovannis hope the legacy of Razzle Dazzle continues in the future, giving immense credit to their staff at the shop. <\/p>\n

\u201cThis would not be possible without the staff we\u2019ve have over the years,\u201d Ralph said. <\/p>\n

With retirement closer than it is far away for the pair, a new employee, Ralph\u2019s daughter, who served 32 years in the military as a lieutenant colonel, could be the one to carry Razzle Dazzle into the next stage.<\/p>\n

\u201cWe\u2019re very excited to have her with us,\u201d Cathy said. <\/p>\n

Both Cathy and Ralph extended a big \u201cthank you\u201d to the community for its support across 35 years. <\/p>\n

\u201cThe support means the world to us,\u201d Ralph said. \u201cWe respect the community and the people here.\u201d<\/p>\n

Cathy added, \u201cWe thank and appreciate the thousands of women who have supported us through the years. We have a huge mailing list all over the country. Just a huge thank you to everyone.\u201d<\/p>\n

Razzle Dazzle will be running a special this week of 35% off one item by mentioning this article at the store. <\/p>\n

Razzle Dazzle is at 1335 Cape Coral Parkway E.<\/a>, and is open from 10 a.m. to 5:30 p.m. Monday through Friday, and 10 a.m. to 5 p.m. on Saturdays. <\/p>\n

For more information, visit razzledazzlecapecoral.com<\/a>.<\/p>\n


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