{"id":47881,"date":"2025-11-15T17:02:08","date_gmt":"2025-11-15T17:02:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/47881\/"},"modified":"2025-11-15T17:02:08","modified_gmt":"2025-11-15T17:02:08","slug":"r-i-p-howard-from-broward-sun-sentinel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/47881\/","title":{"rendered":"R.I.P., \u2018Howard from Broward\u2019 \u2013 Sun Sentinel"},"content":{"rendered":"<p>Desperate to draw visitors decades ago, Broward came up with a branding idea called \u201cHoward from Broward.\u201d He bombed.<\/p>\n<p>A brainchild of marketing expert Ross Hancock, \u201cHoward\u201d was a geeky-looking boy, perched atop a map of the county, part of a planned $1 million ad campaign that went nowhere.<\/p>\n<p>Back then, the real \u201cHoward from Broward\u201d was a 75-year-old retiree from Brooklyn living in a condo in Sunrise, wearing Bermuda shorts and dark socks on his way to an early-bird dinner.<\/p>\n<p>\u201cHoward\u201d was gone by July 1981. He flopped because most people had no idea where Broward was and was replaced by a new tourism theme: \u201cAll we need is you!\u201d<\/p>\n<p>\u201cHoward\u201d is long gone. But Broward remains.<\/p>\n<p>\u2014\u00a0Steve Bousquet, Opinion Editor<\/p>\n","protected":false},"excerpt":{"rendered":"Desperate to draw visitors decades ago, Broward came up with a branding idea called \u201cHoward from Broward.\u201d He&hellip;\n","protected":false},"author":2,"featured_media":47882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[2853,249,251,250,482],"class_list":["post-47881","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-lauderdale","tag-editorials","tag-fort-lauderdale","tag-fort-lauderdale-headlines","tag-fort-lauderdale-news","tag-opinion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/47881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=47881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/47881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/47882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=47881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=47881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=47881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}