A spokesperson told 10 Tampa Bay News the hotel will open its doors in early 2026.<\/p>\n
ST. PETE BEACH, Fla. \u2014 Where there once was the hotel Postcard Inn by the Beach, The Luce, a Tribute Portfolio Hotel, will soon open its doors in St. Pete Beach.<\/p>\n
A spokesperson confirmed to 10 Tampa Bay News on Wednesday that a venue of The Luce is opening in early 2026.<\/p>\n
“We are excited to accept bookings now for travel dates starting March 15th, 2026,” according to\u00a0Marriott<\/a>, of which The Luce is a part. The Tribute Portfolio is Marriott’s line of independent and boutique hotels.<\/p>\n The new hotel will have 200 beachside rooms, according to The Luce’s website<\/a>.\u00a0<\/p>\n It “combines a fresh look, modern dining, and unexpected touches \u2013 as classic Florida vacation vibes gleam through,” its website reads. “The Luce is a unique coastal retreat for locals and travelers in search of eclectic and illuminating hospitality.”<\/p>\n In November, the Postcard Inn officially closed its doors, according to St. Pete Rising<\/a>. The location had been vacant since 2024, after the hurricanes.<\/p>\n The Postcard Inn was a staple in the Tampa Bay area for decades. It was initially constructed in 1957, and back then it was called Colonial Gateway Inn, before changing its name in 2009. It used to feature a lobby caf\u00e9, more than 200 feet of frontage along the Gulf of Mexico, and a full-service restaurant.<\/p>\n With the now-gone retro and nostalgic feel, the Postcard Inn reportedly had the largest pool in St. Pete Beach for vacationers.<\/p>\n In 2022, the Postcard Inn was sold in a multi-million-dollar deal<\/a> to the LCP Group, a private real estate investment firm out of New York, and Safand, a real estate and private equity investment firm, which acquired the oceanfront resort as part of a joint venture.<\/p>\n