{"id":57751,"date":"2025-11-23T16:32:45","date_gmt":"2025-11-23T16:32:45","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/57751\/"},"modified":"2025-11-23T16:32:45","modified_gmt":"2025-11-23T16:32:45","slug":"visit-lauderdale-urges-winter-weary-chicagoans-to-break-free-03-14-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/57751\/","title":{"rendered":"Visit Lauderdale Urges Winter Weary Chicagoans To &#8216;Break Free&#8217; 03\/14\/2025"},"content":{"rendered":"<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"1187993262\" paraeid=\"{7554013d-c9c8-457d-9c0e-3550bd16e6c8}{145}\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/03\/13\/break-free_chicago3_dcKVWo1.png\"\/><br \/>Ad agency Spark and client Visit Lauderdale are taking their<br \/>\nnewly launched \u201cBreak Free\u2019 winter campaign to Chicago with a live activation at Pioneer Court\u00a0from March 14-16.\u00a0\u00a0<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"927400246\" paraeid=\"{a9e257fb-2d0e-4b7b-8e36-ba2e69d0ae52}{218}\">Designed to captivate and engage winter-weary Chicagoans, this<br \/>\nimmersive pop-up will offer a taste of Greater Fort Lauderdale\u2019s sunshine, beaches, and warm hospitality.\u00a0<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"605727530\" paraeid=\"{ba57c9ae-16d9-4176-a015-02b16cb292b6}{223}\">The activation is timed to coincide with Chicago\u2019s St. Patrick\u2019s<br \/>\nDay weekend, one of the city\u2019s busiest travel periods. \u00a0<\/p>\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"115775578\" paraeid=\"{464ae6e8-61f4-4441-8911-0f1b7222dc57}{55}\">The centerpiece of the experience is a custom-built shipping container featuring smart glass Projection technology, which<br \/>\ninitially appears as a solid glass wall but dramatically \u201cshatters\u201d when struck with a foam sledgehammer, symbolizing an escape from winter. \u00a0<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"1207466188\" paraeid=\"{464ae6e8-61f4-4441-8911-0f1b7222dc57}{82}\">Once inside, visitors\u00a0will step into a fully<br \/>\nimmersive South Florida-inspired retreat, surrounded by coastal d\u00e9cor, beach chairs, palm trees, and surfboards, capturing the essence of Greater Fort Lauderdale\u2019s \u201cendless<br \/>\nsummer.\u201d\u00a0<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"1773171986\" paraeid=\"{464ae6e8-61f4-4441-8911-0f1b7222dc57}{148}\">Lifeguard-clad brand ambassadors will engage with visitors, offering giveaways like sunglasses, surfboard-shaped mint containers, and tropical<br \/>\npunch bottles.\u00a0<\/p>\n<p class=\"Paragraph SCXW17025112 BCX0\" lang=\"EN-US\" paraid=\"1268505997\" paraeid=\"{d7b3cf6f-24be-47ad-81e8-d425369c0dad}{4}\">The Chicago activation is part of a broader campaign that launched earlier this season with digital, social, and out-of-home (OOH) activations in<br \/>\ncold-weather markets including New York, Boston, Baltimore, Philadelphia and Washington D.C.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/03\/13\/break-free_chicago1-1_qzyPLX7.png\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Ad agency Spark and client Visit Lauderdale are taking their newly launched \u201cBreak Free\u2019 winter campaign to Chicago&hellip;\n","protected":false},"author":2,"featured_media":57752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[249,251,250,35483],"class_list":["post-57751","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-lauderdale","tag-fort-lauderdale","tag-fort-lauderdale-headlines","tag-fort-lauderdale-news","tag-the-fort-lauderdale-tourism-bureau-and-its-agency-spark-are-launching-a-pop-up-in-the-windy-city-designed-to-showcase-the-regions-beach-and-warm-hospitality-03-14-2025"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/57751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=57751"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/57751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/57752"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=57751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=57751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=57751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}