![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/ModOp-Ascent-Rich-Herbst-left.jpg\")
<\/p>\n <\/p>\n
Left: Ascend Marketing Founder and Managing Partner Rich Herbst; Right: Ascend Marketing VP of Strategy and Optimization Laura Stevenson. Both are now EVPs at Mod Op. [Photos: LinkedIn\/Ascend]<\/p>\n
Mod Op, a Miami-based digital agency with offices across North America, including Dallas, has acquired Grapevine-based Ascend Marketing.<\/p>\n
The move strengthens Mod Op\u2019s B2B portfolio with deeper capabilities in marketing automation, CRM integration, account-based marketing, and customer experience strategy, the firm said. Terms of the deal were not disclosed.<\/p>\n
\u201cOur team is passionate about helping B2B brands make their marketing operations work harder and smarter,\u201d Ascend Marketing\u2019s Laura Stevenson, who is stepping into an executive vice president role at Mod Op, said in a statement. \u201cJoining Mod Op gives us the ability to scale our impact and deliver even more value to clients who want to unify their marketing efforts under one roof.\u201d<\/p>\n
Founded as a people-first, tech-enabled firm, Ascend has built long-term relationships with enterprise clients including Verizon, Nokia, and RingCentral. The agency said it specializes in journey mapping, intent data, lead optimization, and platform enablement on systems including HubSpot and Adobe Marketo Engage.<\/p>\n
Mod Op CEO Eric J. Bertrand said demand is rising for integrated solutions that connect strategy, creative, and automation.<\/p>\n
\u201cWe saw an opportunity to go deeper into data, martech, and automation to meet what many brands need in today\u2019s competitive market,\u201d Bertrand said. \u201cAscend\u2019s expertise allows us to deliver that depth, providing measurable, end-to-end growth.\u201d<\/p>\n
According to the announcement, Ascend is also a SOC 2-certified partner, a credential that underscores its data security and compliance standards\u2014key considerations for enterprise clients handling sensitive customer data.<\/p>\n
\u201cWhen we founded Ascend, our goal was to connect strategy with execution and use data to drive better outcomes,\u201d said founder and managing partner Rich Herbst, who now serves as EVP, Client Solutions at Mod Op. \u201cMod Op shares that vision, and I\u2019m proud to see our team join forces to redefine what\u2019s possible in B2B and customer engagement.\u201d<\/p>\n
Mod Op said the acquisition completes its end-to-end B2B marketing framework, allowing the agency to support clients across the full customer journey\u2014from first touch to renewal and expansion.<\/p>\n
The deal is the latest in a string of acquisitions for Mod Op, which has recently added Image Media, Evans Hunt, LAM Design, RTO+P, Crenshaw Communications, and Context Creative, along with strategic leadership hires aimed at scaling operations.<\/p>\n
With offices in Dallas, Miami, New York, Los Angeles, Toronto, Panama City, and more, Mod Op delivers creative and strategic marketing solutions for brands including Nestl\u00e9, Duracell, ExxonMobil, VTech, DoubleVerify, and Baha Mar.<\/p>\n
Quincy Preston contributed to this report.<\/p>\n
Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n
Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n
\u00a0<\/p>\n
\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n
\t Digital marketing veteran James Loomstein shares why startups need to focus on core business problems, not quick-fix marketing tactics. Here are key insights from 10 years teaching at SMU Cox.<\/p>\n \t Bubble Planet is an immersive sensory experience spanning a dozen rooms, all filled with vibrant colors, interactive installations, and larger-than-life bubbles for guests to navigate and explore.<\/p>\n \t A winterized, seasonal remix of Meow Wolf Grapevine’s “multicosmic odyssey” will be blowing in next month at Grapevine Mills mall. From an Unreal Winter Quest to winter workshops to themed art jams and Adulti-Verses, expect a frosty fusion of immersive art.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/James-Loomsteing-managing-partner-at-Rogue-Marketing-is-an-adjunct-professor-at-Southern-Methodist-U.jpeg\")
<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/BubblePlanet-970.jpg\")
<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/Exhibition-Detail-of-Meow-Wolf-Grapevines-The-Real-Unreal-Photo-Meow-Wolf-970x464.jpg\")
<\/a><\/p>\n
![\"\"\/](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/Chilis_Tecovas-boots2-970-970x464.jpg\")
<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/Securonix_BenGibson-970.jpg\")
<\/a><\/p>\n