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Signage at Florida A&M University\u2019s radio station WANM 90.5. (Khalil Lullah-Ballentine\/FAMUAN)<\/p>\n
Music\u00a0listening and discovery outlets are always evolving.\u00a0Gen Z\u2019s relationship with music and the discovery of new sounds is rich in terms of the number of streaming\u00a0sources and\u00a0still includes radio.\u00a0\u00a0<\/p>\n
Many older Gen Z members can recall their experience of discovering their first favorite song while riding in the backseat of their parents\u2019 car.\u00a0On\u00a0the other hand, Gen Alpha has been known to discover their favorites without\u00a0keeping the dial locked.\u00a0\u00a0<\/p>\n
In a study conducted by\u00a0Edison Research<\/a>,\u00a0Gen Z\u00a0is reported to spend 42\u00a0percent of\u00a0their average audio\u00a0day\u00a0streaming music, 20\u00a0percent\u00a0with music and music videos on\u00a0YouTube, and\u00a016\u00a0percent with\u00a0AM\/FM radio and radio streams.\u00a0<\/p>\n Music is essential to Gen Z\u2014the technological advances made in enhancing the audio experience.\u00a0Through both wired\u00a0earbuds\u00a0and\u00a0Bluetooth\u00a0headphones and speakers, listeners can\u00a0immerse themselves in another world while still connected to this one.\u00a0This, paired with the dominance of streaming platforms, makes it difficult for radio to keep its volume up.\u00a0<\/p>\n \u201cI am completely one hundred percent disconnected from the radio\u2013FM does not see me,\u201d\u00a0said\u00a0Nydia\u00a0Roman, a fourth-year business administration\u00a0student.\u00a0\u00a0\u201cStreaming services have completely taken over\u2014I got my playlist now, so\u00a0it\u2019s\u00a0just me and that aux cord.\u201d\u00a0\u00a0<\/p>\n Although radio has taken a backseat in terms of music, community building,\u00a0showcasing\u00a0on-air\u00a0personalities and\u00a0music research, it has allowed Gen Z to appreciate their local college radio\u00a0stations.\u00a0<\/p>\n WANM-FM\u00a090.5\u00a0The\u00a0Flava, through its promotional campaigns, content creation, and on-air personality engagement, has helped the FAMU student body develop a greater appreciation for the radio station.\u00a0<\/p>\n \u201cI\u2019m\u00a0out of the loop, so I do appreciate that we do have a radio station,\u201d\u00a0Roman\u00a0said.\u00a0\u201cBut I do know a lot of people who tune into it.\u201d\u00a0<\/p>\n WANM-FM\u00a090.5\u00a0The\u00a0Flava has become more than a cornerstone for music.\u00a0The\u00a0station keeps students up to date on the latest news,\u00a0entertainment\u00a0and sports, and is home to several student-produced talk shows, including Remix and Rewind, Situations and Relations\u00a0and Half-Time\u00a0with\u00a0the Playmakers.\u00a0\u00a0<\/p>\n Born from 2010 onward, Gen Alpha is the first generation to be fully exposed to the age of technology and social media. Most of whom, unlike Gen Z, have never known a world without iPads,\u00a0YouTube\u00a0or TikTok.\u00a0\u00a0<\/p>\n Many\u00a0platforms, such as TikTok and YouTube Shorts, allow for\u00a0new music\u00a0to be discovered in an instant. Many of the songs on the top charts,\u00a0such as Love Me Not by Ravyn Lenae\u2014which currently sits at number 17 on the\u00a0Billboard\u00a0hot\u00a0100 charts<\/a>\u2014have made their successful strides on TikTok.\u00a0\u00a0<\/p>\n