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If you are wondering whether New York Times at around US$72.57 is still reasonably priced or already rich, you are asking the exact question this article is built to tackle.
The stock has recent returns of 2.4% over 7 days, 4.4% over 30 days, 3.9% year to date, 36.2% over 1 year and 110.5% over 3 years, which can change how investors think about its potential and its risk profile.
Recent coverage around New York Times has focused on its position as a major media brand and ongoing interest in the stock as a pure play on subscription based news, along with broader attention on established media names. This backdrop helps frame why the share price and investor sentiment have stayed in focus.
Simply Wall St currently gives New York Times a valuation score of 1 out of 6, so next we will look at how different valuation methods assess the stock, and then finish with a way to think about value that can give you a clearer overall picture.
New York Times scores just 1/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.
A Discounted Cash Flow model takes projected future cash flows and discounts them back to today using a required rate of return, aiming to estimate what the entire stream of cash flows is worth in today’s dollars.
For New York Times, the model used is a 2 Stage Free Cash Flow to Equity approach, based on cash flow projections in $. The latest twelve month free cash flow is about $540.4 million. Analyst inputs extend out to 2027, with Simply Wall St extrapolating further so that projected free cash flow reaches about $667.0 million in 2035.
When all these projected cash flows are discounted back and combined with a terminal value, the model arrives at an estimated intrinsic value of about $83.83 per share. Compared with the current share price around $72.57, this framework implies the stock is roughly 13.4% undervalued on these assumptions.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests New York Times is undervalued by 13.4%. Track this in your watchlist or portfolio, or discover 877 more undervalued stocks based on cash flows.
NYT Discounted Cash Flow as at Jan 2026
For a profitable company like New York Times, the P/E ratio is a useful way to think about what you are paying for each dollar of earnings. It ties the share price directly to the bottom line, which is what ultimately supports long term returns.
Story Continues
What counts as a “normal” or “fair” P/E depends on how the market views a company’s growth prospects and risk. Higher expected growth or lower perceived risk can justify a higher P/E, while slower growth or higher risk usually point to a lower multiple.
New York Times currently trades on a P/E of 34.9x. That sits above the Media industry average of about 14.2x and also above the peer group average of 17.1x. Simply Wall St’s Fair Ratio for New York Times is 21.7x, which is its proprietary view of what a reasonable P/E might be after weighing factors such as earnings growth, profit margins, industry, market cap and company specific risks. This is more tailored than a simple comparison with industry or peers, as it tries to align the multiple with the company’s own profile.
With the current 34.9x P/E above the 21.7x Fair Ratio, this framework suggests the shares are trading on a richer multiple than the model implies.
Result: OVERVALUED
NYSE:NYT P/E Ratio as at Jan 2026
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Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives. Narratives are Simply Wall St’s way of letting you attach a clear story to your view of New York Times and then connect that story to numbers such as future revenue, earnings, margins and a fair value estimate.
A Narrative is your own perspective on the company, written as a short story that explains what you think happens next. The platform then links that story to a financial forecast and a resulting fair value that you can compare with today’s share price.
Because Narratives live on Simply Wall St’s Community page and are used by millions of investors, they are easy to access and are updated automatically when new information such as earnings or news appears. This helps you continually reassess whether the gap between your Fair Value and the current Price supports a decision to buy, hold or sell.
For example, one New York Times Narrative might assume a relatively high fair value based on strong subscription momentum, while another might use a much lower fair value that leans on more cautious revenue and margin assumptions. Both then sit side by side so you can see how different stories lead to different numbers.
Do you think there’s more to the story for New York Times? Head over to our Community to see what others are saying!
NYSE:NYT 1-Year Stock Price Chart
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include NYT.
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