Appropriately, new Buffalo Bills head coach Joe Brady and football boss Brandon Beane were in perfect and immediate harmony on one critical topic.

Alignment.

At the top of Brady’s introductory news conference Thursday at One Bills Drive, Beane said “alignment” twice in the span of nine seconds. Four minutes later, Brady repeated the word twice — the second time with added emphasis — in his introductory statement.

“What I’m talking about is a fresh, new vision for the Buffalo Bills,” Beane said, “somebody who values strong culture, collaboration and alignment. We wanted a highly intelligent, aggressive and excellent communicator. We wanted alignment.

“Joe Brady is all of that and more.”

Brady and Beane were so aligned that they dressed almost identically: dark blue suits, white shirts, red ties, brown shoes, Bills lapel pins over their hearts.

The messaging underscored Bills owner Terry Pegula’s decision to fire coach Sean McDermott and promote Beane to president of football operations, with the coach reporting to Beane. For the past nine years, McDermott and Beane reported to Pegula individually, and it’s clear their once-unified path got derailed.

McDermott made his displeasure over the Bills’ roster known several times down the stretch by complimenting opponents who had what he wanted and who made moves Beane did not.

Brady, 36, is a head coach for the first time. He spent the past two and a half years as offensive coordinator, rising from quarterbacks coach when McDermott fired Ken Dorsey after a 5-5 start in 2023.

Brady gushed over quarterback Josh Allen, who sat in the front row along with Pegula, executive Laura Pegula, president of business operations and wives Hayley Beane and Lauren Brady. Allen entered the Bills’ field house on crutches and with his right foot in a walking boot, the result of surgery this week on his broken fifth metatarsal. A few other Bills were seated nearby: tight end Dalton Kincaid, right tackle Spencer Brown, offensive lineman Alec Anderson and cornerback Maxwell Hairston.

Brady was emotional throughout his introductory statement, thanking the Bills, his family, mentors and players. During a moment when he needed to compose himself, Terry Pegula started clapping, and his employees in attendance quickly joined.

During a Q&A, Brady revealed he will call the offensive plays, but he and Beane were light on specifics regarding coordinators, assistant coaches and schemes. They also did not elaborate on what was out of alignment between McDermott, Beane and Pegula.

However, there was no doubt that the Bills’ leadership understands they will go as far as Allen takes them. Brady declared, “17 sets the tone of the culture,” and that every move will be dictated by what Allen needs.

“Every decision this organization makes is with the thought of Josh Allen and the players in mind,” Brady said. “I’d be crazy not to.”

A New Orleans Saints offensive assistant in 2017 and 2018, Brady compared the situation to what he saw around Drew Brees. Every year, the Saints found themselves in tight salary-cap situations while trying to maximize Brees’ impact. They reached the 2009-10 Super Bowl and won it.

“The weight that he has on his shoulders is something that I can’t even imagine,” Brady said. “Everything I think about is trying to find ways to put him in position to have success because that’s all I care about with him.

“Josh Allen’s the best player in the world, and I have to grow, right? Part of me growing, that’s going to allow him to be a better version of himself. I’m so excited to continue this journey with him. I have so much love for that man right there.

“All I want is for him to get everything that he deserves, and that’s all I do it for.”