Mayor Zohran Mamdani has been accused of paying more attention to his personalized clothing than New York City’s response to brutal Winter Storm Fern — as the New York Times ran a story hyping up his outerwear fashion choices after 16 people died in the cold.

Critics put Hizzoner on blast over his decision to don a custom Carhartt jacket in front of the cameras during the massive snowfall on Jan. 25 and to shovel snow in Brooklyn later that day.

“What I didn’t expect was over a dozen dead as a direct result of Mamdani’s leadership, roads clogged with snow, and garbage piling up. But, hey, at least Mamdani got a customized Carhartt for his propaganda videos,” one X user griped.

Mayor Zohran Mamdani speaking at a press conference on Winter Storm Ferm while wearing a customized Carhartt jacket on Jan. 25, 2026. REUTERS

The jacket was purchased from Dave’s New York in Manhattan and then taken to Arena Embroidery in Brooklyn to have the phrase “No problem too big. No task too small” stitched into the collar, according to the New York Times. Instagram/Arena Embroidery

Trash continued to pile up on snow-covered streets Monday, as Mamdani announced at an unrelated press conference that the death toll from the killer cold snap had risen to 16, including 13 New Yorkers who froze, and three overdoses.

The Times ran an article in its “Style” section that day fawning over how Mamdani’s “unassuming and modest” winter coat, which quickly went viral on social media, was picked out ahead of the storm.

His artist wife, Rama Duwaji, helped guide the mayor towards the quilted jacket, the newspaper noted.

“The first lady is his No. 1 trusted adviser for creative input,” Noah Neary, one of Duwaji’s senior advisers said, adding that Duwaji was “pleased” with the end result.

The Times reported that Mamdani’s wife Rama Duwaji helped him select the jacket. Gregory P. Mango

Mamdani was seen shoveling snow for a trapped motorist wearing his Carhartt jacket. X@ABC7NY

The jacket, according to the Times, was purchased from Dave’s New York in Manhattan and then taken to Arena Embroidery in Brooklyn where it had the phrase “No problem too big. No task too small” stitched on the inside.

The painstaking detail, which was a quote from Mamdani’s Democratic mayoral primary speech, rubbed some critics the wrong way amid widespread blowback over his handling of the extended deep freeze.

“Bill de Blasio furnished Gracie Mansion with furniture from West Elm. Mamdani is sending the same ‘man-of-the-working-people’ optics with a Carhartt jacket. He and his wife should pay more attention to New Yorkers freezing to death than to customized clothing,” political consultant Ken Frydman told The Post.

Mamdani thanking workers from the Department of Citywide Administrative Services during Winter Storm Fern. Gregory P. Mango for NY Post

“If he were really a socialist, he would give every homeless person one of these jackets and pay for it out of his trust fund. He’s never had a tough day, so how would he know?” veteran political consultant Hank Sheinkopf said.

Trash, snow, or dog poop piling up in your neighborhood? The New York Post is tracking the snow storm mess in NYC. Send us your photos to include in our trash map by uploading them here. You can also email photos, including when and where they were taken, to online@nypost.com.

The Times article on Mamdani’s fashion attire and the associated backlash over his branded jacket came after the mayor confirmed the death toll from the frigid winter weather across the Big Apple had risen by three since Friday.

The Post’s cover on the New Yorkers who froze to death during the winter storm and below-freezing temperatures in the city.

Thirteen of the people found dead outside between Jan. 24 and Feb. 1 died from hypothermia amid the freezing temps, which started wreaking havoc on the city back on Jan. 19.

Meanwhile, unsightly snowy garbage piles still lingered across the five boroughs — more than a week after the storm battered the region with a foot of snow.