Bad Bunny did a good deed.
During his much watched and highly-hyped Super Bowl halftime show, the Puerto Rican Grammy award winner found a moment to plug a local Brooklyn business and it’s beloved 85-year-old matriarch.
In between dancing and singing and falling backwards in the hands of fellow performers, Bad Bunny stops at what looks like a bar on set to get a drink from none other than Brooklyn’s legendary owner of one of the last surviving Puerto Rican social clubs in New York City.
Not only does Bad Bunny show the iconic hostess on camera, the realistic set prominently features the club’s Williamsburg address — 244 Grand St.
Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show. (Ishika Samant/Getty Images)
How’s that for an extra point?
The club’s walls are plastered with Puerto Rican flags and portraits of the bar’s owner and matriarch, whose real name is Maria Antonia Cay.
According to the New York Times, Toñita. opened the club in the 1970s as the Caribbean Social Club, a members-only hangout for the neighborhood baseball team.
”It’s like a temple,” she said on her Instagram page.
Toñita with Bad Bunny during Super Bowl Halftime show. (NFL)
In 2000, she obtained a liquor license and opened the club’s doors to loyal patrons who feasted on pots of Puerto Rican dishes that they washed down with inexpensive drinks.
Among her customers was Bad Bunny himself, who visited the club several years ago, a visit documented with a picture of her with the singer on her Instagram page.
The Super Bowl boost was big as Toñita has struggled to keep the place open in the face of aggressive gentrification.
“They’ve offered me up to $9 million,” Toñita said during an interview on social media, “and I don’t plan to sell ever. We’ll stay here as long as God wants.”