A man was fatally shot in the neck inside a packed Hell’s Kitchen 7-Eleven on Thursday morning by a masked gunman who is now on the loose, police said.

Shoppers were perusing the aisles inside the corner chain convenience store at Eighth Ave. and W. 39th St. when a fight broke out inside about 10:30 a.m., cops and witnesses said.

NYPD detectives and officers investigate a fatal shooting inside a 7-Eleven at the corner W. 39th St. and 8th Ave. in Manhattan on Thursday, Feb. 11, 2026. (Barry Williams/ New York Daily News)NYPD cops investigate the fatal shooting inside a 7-Eleven at W. 39th St. and Eighth Ave. in Manhattan on Thursday. (Barry Williams/ New York Daily News)

“I opened the door and stepped in and inside of two seconds I heard an argument,” said one shopper who wished not to be named. “I heard ‘P—y! P—y!’ and then a bang and I turned on my heels and walked out.”

“All these people came filing out after me,” the shopper added.

An FDNY EMT comforts a homicide witness as NYPD detectives and officers investigate a fatal shooting inside a 7-Eleven at the corner W. 39th St. and 8th Ave. in Manhattan on Thursday, Feb. 11, 2026. (Barry Williams/ New York Daily News)An FDNY EMT comforts a homicide witness after the fatal shooting inside a 7-Eleven at W. 39th St. and Eighth Ave. in Manhattan Thursday. (Barry Williams/ New York Daily News)

Cops found the victim, believed to be in his 40s, shot in the neck and dead at the scene. Cops are working to determine his identity.

The gunman, who was wearing a mask, green puffer coat, dark pants and a black backpack, ran out of the store and was last seen heading downtown on Eighth Ave. He has not been caught.