Would you pay $120,000 to live in this arch-heavy Greene Street triplex, as seen in this listing photo?
Photo: Evan Joseph

There’s apparently a new rent record being set in Soho. Per the The Real Deal, a penthouse triplex at 20 Greene Street just leased for $120,000 a month.

The four-bedroom, four-and-a-half-bath apartment belongs to Seagram-liquor heir Eli Bronfman, who bought the place for $35.6 million back in 2022, according to the The Wall Street Journal. The price appears to be the neighborhood’s most-expensive lease on record, Serhant’s Marc Riedel tells me, attributing the rate to a dearth of similar inventory. (Pity the poor renter on the hunt for six-figure apartments, we guess.) Bronfman, however, hasn’t given up on his real goal: selling the penthouse. He listed the apartment for $45 million in January 2025, but the property has since undergone a series of price cuts. Right now, asking is just under $36 million.

So what does a monthly rent that’s more than the city’s area median income get you? There’s 6,800 square feet of interior space and 2,800 outdoor, which includes a rooftop terrace and an alfresco bonus kitchen. The triplex’s renovation was done by Axel Vervoordt, who previously worked with Kim Kardashian and Kanye West on designing their Calabasas mansion. The space itself has incredible bones — heavy on ten-plus-foot-high ceilings and archways. Also, you can count the Winklevoss twins as your neighbors.

We’re on a bit of a run with eye-popping rents lately. Earlier in February, former Howard Hughes CEO David Weinreb reportedly found a tenant willing to pay $177,500 a month for his West Chelsea apartment. (Another place that failed to find a buyer for a $75 million ask last year.) The full-floor property comes with what StreetEasy has described as the “largest private outdoor pool” and a chef’s kitchen designed by Jean-Georges Vongerichten, plus Bill Ackman’s endorsement. “What’s going on at that level, these homes that people wouldn’t necessarily rent are open to renting at a ‘make me move’ type of number,” Riedel says.

Why pay that much at all? Brokers previously told me there’s a whole range of reasons: Maybe they’re looking to test run the city before buying, or they’re staying somewhere on (their ultrawealthy) mom and dad’s dime. Maybe they are renovating a nearby loft. Maybe they are … nuts. Whatever it is — sounds nice.

This Greene Street penthouse, as seen in this listing photo, has great bones but also got a face-lift from Axel Vervoordt.
Photo: Evan Joseph

The Greene Street penthouse comes with 2,800 square feet of outdoor space, as seen in this listing photo, which includes a rooftop terrace and an alfresco bonus kitchen.
Photo: Evan Joseph

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