Food influencer Keith Lee announced a new phase of his career by becoming an investor in Brooklyn Dumpling Shop, an Asian-fusion restaurant chain with several locations across the U.S.
The announcement was accompanied by a special event at the brand’s Dallas restaurant, where Lee made a public appearance to celebrate the new partnership.
“I love the innovation. I love the way that they move. I love the business mind that they have,” Lee said about his investment in the brand to The News. “I think there is just a bunch of really dope things that we can do together and bring the community together.”
The popular influencer’s presence drew hundreds of people to the restaurant, hoping to meet him in person. Lee interacted with attendees, greeted fans and provided customer service inside the restaurant, taking pictures, chatting and serving menu items.
Restaurant News
Keith Lee (left), influencer, food critic and Dallas resident, speaks to Kristel Clouse as she tells him to visit her Forney restaurant Brunch Room Bistro during an appearance by Lee at Brooklyn Dumpling Shop on Friday, March 6, 2026, in Dallas. Lee has joined the brand as an investor as part of a landmark, multiyear partnership.
Juan Figueroa / Staff Photographer
“Keith is so hot right now, and what we love about him is his authenticity and the way he always supports the community,” said Jeff Galletly, CEO of Brooklyn Dumpling Shop.
Lee, who has more than 20 million followers on different digital platforms, reviews restaurants across the country. In his videos, he usually eats in his car and gives an honest opinion on the food’s quality. After publishing his review, food businesses are impacted either by stratospheric demand or public disapproval.
“I love Dallas. Dallas is amazing,” Lee said. “We have been here for the last year. It’s really quiet, it’s peaceful. I love it out here.”
Keith Lee, influencer, food critic and Dallas resident, puts on an apron during an appearance at Brooklyn Dumpling Shop on Friday, March 6, 2026, in Dallas. Lee has joined the brand as an investor as part of a landmark, multiyear partnership.
Juan Figueroa / Staff Photographer
From Dallas, Lee continues traveling across the country to visit restaurants and post his reviews on social media.
Brooklyn Dumpling Shop is at 2548 Elm St., Dallas. brooklyndumplingshop.com.