With immersive, often transportative, displays standing out at major events like Design Miami, architecture studio and design producer ATRA has long championed that all-so-Mexican of propositions: harnessing a long-established, rich and diverse culture of craft—as well as an expansive suite of rare, natural materials—and translating it into precision-engineered spaces and furnishings. The results tend to be a cohesive meddling of ancient and otherworldly; concepts that seem to have been extracted from a different, more fantastical yet still somewhat familiar timeline.

Minimalist living room with two modern white ATRA chairs, a small sculptural side table, a triangular coffee table, and a unique vertical light fixture against a plain white wall and dark floor.

When it came to opening its new gallery in New York City’s Hudson Square neighborhood, ATRA’s approach was the same. The subduedly cast, yet richly textured space unfolds as a series of open plan vignettes, unified by a single dark soil-toned toned carpet. There’s a mystical, certainly monastic, vibe here, far cry from the crowded, noise ridden street outside. The essentialized forms of the displayed designs tie everything together.

Minimalist meeting room featuring an ATRA large olive-green table, beige chairs, and a long cylindrical ceiling light fixture, set against light-colored walls and a dark carpeted floor.

An ATRA modern table with a glossy beige surface and green base stands on a gray carpet, accompanied by two wooden chairs with light upholstered seats and backs.

On view are distinctive ATRA FORM furnishings such as the fiber glass-cast Pyramid Chair designed in partnership with art world heavyweight Pedro Reyes, the celestially inspired Chronos Hanging Vertical Light Sculpture, and monumental Margot sofa (rendered in an especially tactile long-haired Mongolian sheep fur). The pared back concepts—a distillation of both intuition and structure, chaos and control—are meant to be spatial interventions; part of larger architectural systems. Brought together here in complementary stagings, the boutique producer is able to show its full range, and more intimately engage with collectors.

A modern dining room featuring a glossy, curved rectangular ATRA table, four wooden chairs, exposed pipes, and tall columns on a dark carpeted floor. Translucent curtains line the walls.

A triangular structure with a glowing ATRA base, set against a softly lit background with a window and translucent curtains.
“This gallery allows us to explore where design, architecture, and holistic practice intersect,” says Alexander Díaz Andersson, founder and creative director of ATRA. “It provides a space to test ideas, observe how visitors engage with objects and space, and gather insights that will inform our future projects.”

Modern lounge with dark columns, black carpet, ATRA cream and black sofas, a marble table, and a translucent wall with an oval window. Track lighting is mounted on the ceiling.

As revealed during last December’s Design Miami fair, many of the sofas, armchairs, and lounge chairs can now be equipped with VLS technology tool Morphus. The embedded biohacking system monitors its user’s vitals, as well as their stress levels, and responds in kind with a carefully calibrated sequence of vibration, sound and light—filtering in through adjoining goggles—to bring them into and out of states of relaxation and meditation. The rear of the gallery has been set up to facilitate these sessions, allowing especially busy New Yorkers—visiting ATRA for a potential purchase—to also engage in a much needed therapy session. The wellness trend—mostly centered on an ever saturated landscape of urban sauna concepts—has expanded.

A modern living room with ATRA curved black sofas, a white round coffee table, large arched window, and two overlapping circular sculptures suspended from the ceiling.

AEGIS MIRROR

An ATRA cylindrical hanging light fixture with a segmented, spiral design glows warmly against a dark background.

HORIZONTAL CHANDELIER

A modern beige lounge chair by ATRA sits on a textured rug in front of a dark console table with a marble vase holding green branches.

BELUGA LOUNG CHAIR RUBELLI

Close-up of a modern black console table by ATRA with three vertically ridged cylindrical legs beneath a smooth, flat tabletop against a white background.

CINTA CONSOLE

A modern ATRA floor lamp with a cylindrical stone base and a black metal dome-shaped shade, set against a plain light background.

DUOMO FLOOR LAMP

A modern black leather chair by ATRA with metal legs and draped armrests, set against a plain light gray background.

FLOW CHAIR

Two stacked stone ATRA side tables with a brass spherical object and a brass vase holding dried flowers, placed on a concrete floor near a window.

GEOMETRIK CANTELIVER SET TRAVERTINE NAVONA

A modern ATRA floor lamp with stacked translucent stone blocks emits soft light in a minimalist, ornate room with detailed ceiling molding and monochromatic wall art.

OBELISK FLOOR LAMP

To learn more about the studio, visit atraform.com.

Photography courtesy of Waylon Bone.

With professional degrees in architecture and journalism, New York-based writer Joseph has a desire to make living beautifully accessible. His work seeks to enrich the lives of others with visual communication and storytelling through design. When not writing, he teaches visual communication, theory, and design.