Pamela Anderson’s minimalist skincare range, Sonsie, held its first New York pop-up, The Sonsie Garden, in SoHo this weekend. The RSVP-only activation was produced alongside Shopify and built around the label’s new releases: Adapt Cream and Basic Balm in Sugar-dipped Rhubarb.
The pop-up emphasized Sonsie’s vegan and cruelty-free positioning, as well as Anderson’s minimal, makeup-free aesthetic that has dominated recent headlines. “The garden is always the best inspiration,” Anderson told People ahead of the event opening. “We wanted to bring a taste of the Sonsie garden to the heart of N.Y.C.”
The event space was designed to mirror Anderson’s own Vancouver Island garden, with floral elements, green accents, and an immersive layout where guests could shop the full Sonsie line and preview new products. “A little piece of magic for everyone to enjoy and dance through,” Anderson, 58, said of the pop-up. “I never want to lose sight of that,” the Naked Gun actress said.
“I would love for those that make it to the pop-up to go on a little journey,” Anderson said. “Be open-minded, be inspired to plant their own garden.”
Chef Chloe Coscarelli catered the Sonsie Garden Pop-Up
Guests were treated to SunLife Organics’ garden-green iced matcha lattes and a range of vegan options courtesy of chef Chloe Coscarelli’s Bleecker Street restaurant. Anderson is a longtime vegan, and Sonsie is a clean, vegan label.
Anderson officially joined Sonsie as co-owner in 2024, introducing her first co-developed product, the rose-infused Cleansing Mousse. The flagship product reflected her personal rituals — particularly the rose garden she tends at her Vancouver Island home, which has also become a recurring source of inspiration for the brand’s clean, nature-driven identity.
“When I started working with the Sonsie group, I really wanted to start applying my life lessons and things that I’ve learned along the way — accepting where you are on your beauty journey — and I just felt like the rose garden, for me, was a very grounding message, because I kind of rediscovered myself in the rose garden,” Anderson told WWD.
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Sonsie and Anderson, along with Shopify, announced the new Mindful Beauty Award — a $100,000 grant for female beauty brand founders. “We’re very excited about it,” Anderson said. “It’s something we’ve talked about for a very long time to encourage people to do sustainable beauty brands. So, we just want to help with start-up brands, and I’m really excited about that.”
The brand’s latest launch, Adapt Cream, which Anderson described as “the missing piece of the puzzle,” was on display for guests to try. Anderson says it offers “immediate benefits and then also long-term benefits.” The pop-up also highlighted the seasonal launch of Basic Balm in Sugar-dipped Rhubarb as part of the new offering roster for in-store purchase.
Anderson has, in recent interviews, framed her approach to beauty as grounded in nature and self-acceptance. She said, “It’s about practicing self-love, acceptance, and understanding it goes beyond skincare. Having amazing products is just half the battle.” Her own shift toward makeup-free appearances, including public red-carpet outings, has become part of the narrative behind Sonsie’s founding. Earlier coverage noted that she had embraced a bare-face aesthetic and that the brand’s mission echoed that ethos.
“We want this to be a moment people remember,” Anderson said, noting that’s why it was designed with “fun and playfulness” in mind.
The Sonsie Garden Pop-Up runs through October 26th.
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