“Fizzisists” and egg cream enthusiasts were abuzz and foaming at the mouth at two sold-out sessions of Brooklyn SeltzerFest 2026 on Sunday, March 15th. The second annual event was hosted by the Brooklyn Seltzer Museum and held at Industry City, located at 33 35th Street. The first session, at 11 a.m., was for seltzer lovers who wanted to have a voice in voting for best seltzer, and the second session, at 2 p.m., focused on the Third National Egg Cream Invitational.
Seltzer lovers of all ages walked around the space. partaking in historical and delicious offerings. Marvin Shindelman, the “Seltzer Man,” and his wife Marsha, shared the Seltzer Man’s story that started in 1963 by displaying well-kept newspaper articles and clippings noting his evolution and popularity. Several passersby and history buffs could be heard saying, “I remember seeing his truck in my neighborhood.”
Tables and booths of fun activities and goodies were set up all around, and it was hard for attendees to decide whether to try every scrumptious donut hole from Peter Pan Donut or every BagelUp sample! Shane Confectionery came from Philadelphia, Pennsylvania, to share their love for delectable chocolates and delicious egg cream delights. Die-hard New Yorkers had to begrudgingly devour and enjoy the nostalgic and frothy yumminess of an egg cream that did not come from “our” boroughs.
Individuals, families and groups walked around taste testing the sharpness of the bubbles, the flavor and the uniqueness of the different seltzers, rating them from one to five, to determine the reigning seltzer. Arizona was voted the Most Unique Flavored Seltzer; their Chocolate Egg Cream Soda was available for taste tests, and the faces of critics were of absolute disgust or complete delight. Topo Chico was honored as Fan Favorite and Best Tasting Seltzer of 2026.
Both sessions included vendors with booths where you could create your own tote bag, counters that sold t-shirts advertising Brooklyn SeltzerFest 2026 or any other type of shirt to match your seltzer/egg cream fancy. There were tables to delight your tastebuds, comedians such as Kosha Dillz, Anna Roisman, Liz Glazer and Josh Cahn to keep you entertained and must-see/attend workshops (How to Make a Fox’s u-bet Famous Egg Cream Soda), vendors and exhibits.
Curators of the Brooklyn Seltzer Museum, Alex Gomberg, who is also vice president of Brooklyn Seltzer Boys, and Barry Joseph, digital experience designer, along with partners and sponsors, hosted this festival to celebrate, preserve and promote the history of seltzer water.
Alex Gomberg and Barry Joseph, curators of the Brooklyn Seltzer Museum, open the ceremony.
Broadway legends Richard Maltby Jr. and Tovah Feldshuh honored as King and Queen of Brooklyn SeltzerFest 2026.
Brooklyn Seltzer Boys station at Brooklyn SeltzerFest 2026.
Shane Confectionery from Philadelphia joined the festivities with their delicious candies and egg cream sodas.