New York State is launching a major campaign to cut down on vaping.

It includes a free, confidential, text-based quitting program for youth and young adults called Drop the Vape.

The campaign features digital ads to grab attention and online resources to help people quit.

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The state says more than 1.4 million adults in New York still use tobacco. In 2024, over 13% of youth reported using e-cigarettes, and youth nicotine pouch use doubled in just two years.

“Nicotine is stunningly addictive, and vaping continues to pose serious health risks,” State Health Commissioner Dr. James McDonald said. “Life is too short to spend it addicted to nicotine.”

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The campaign runs through April 26.

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