Photo: JPix/NurPhoto/Getty Images
Are people still buying Labubus? Pop Mart, the company behind the viral collectible plush toys seems to think so — the New York Post reports that the Labubu-maker signed a retail lease on Fifth Avenue and East 54th Street. (Per the Post, Cushman & Wakefield and landlord Josef Buchmann confirmed the lease but declined to name the tenant.) The store will occupy a 7,000-square-foot retail space and sit next to Swarovski and down the block from a forthcoming Rolex headquarters.
How much Labubu can the city take? Last fall, the Post reported that Pop Mart also leased another 7,000-square-foot space in Times Square for its flagship. That store is supposed to open in late 2026, and the signing was for a ten-year lease. It’s hard to imagine anyone caring about Labubus in 2036, but it was also hard to imagine anyone caring the first time around. Life is full of surprises.
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