Tom Brady is used to saying, “hut!”
But now he’s not doing it before running an NFL play.
The former New England Patriot and Tampa Bay Buccaneer has softened his stance on junk food after once referring to Coca-Cola beverages as “poison for kids” and also calling out Frosted Flakes as not real food. Tony the Tiger would not think that’s great.
Now? The 48-year-old has teamed up with such companies, swapping the hut under center for Pizza Hut, as well as brands Dunkin’ and Ferrero.
The seven-time Super Bowl winner explained to CNBC’s Alex Sherman in an interview why things have changed now that he’s retired.
“They’re fun to be a part of,” Brady started on why he partners with fast-food companies. “When I see good scripts and good writing, and you know I’m on TV a lot, too, I like to engage with the fanbase and understand that I’ve been very fortunate over the course of my life to have people make food for me all the time…we’ve had nutritionists as part of our teams…I know there’s a lot of other people that are working really hard year round to provide for their family.
“And I have a lot of respect for those people and the way they go about enjoying their life, too.”
Brady worked on ads with Pizza Hut and Dunkin’ in the build up to the Super Bowl, and will be doing the same for the upcoming FIFA World Cup that will be played across the U.S., Mexico and Canada.
His partnership with Ferrero includes a commercial where he bites into a Nutella-pasted bread and a chocolate Crunch bar.
“When Ferrero came to me, it was an easy yes. I consider them the G.O.A.T. (Greatest of All Treats),” Brady had said in a press release for the company.
Now the partnerships make a bit(e) more sense…
Brady talks about returning to the field for the first time since retiring to compete in the Fanatics Flag Football Classic before teaching Fallon how to throw a football.