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New York has long set the tone in the world of beauty and innovation. More and more people are choosing skincare that’s thoughtfully designed, effective, and turns daily routines into a moment of pleasure. This shift is reflected nationwide: in 2024, sales in the premium cosmetics segment in the U.S. grew by 8%, showing that people are moving towards conscious, personalized care rather than mass-market solutions. And nowhere is this trend more visible than in New York, where clients are turning away from chain salons and gravitating toward boutique studios that treat them as individuals, not appointments on a list.

Having combined her medical education from Kyrgyzstan with years of practical experience, Cholpon Akunova founded Studio Luna Akun in Manhattan. Within just one year after moving to the United States, she introduced a new concept of beauty care merging medical precision, aesthetic balance, and author techniques such as lymphatic drainage, buccal massage, and her signature honey therapy.

Studio Luna Akun is a combination of science, care, and aesthetics, everything to make you feel confident and comfortable in your own body. The studio’s atmosphere is built around the idea of conscious care, where results come not from quick fixes, but from attention and a systematic approach.

Foundations: From Medical Training to Beauty Expertise
Cholpon Akunova entered the beauty industry with a medical education, which became the foundation of her professional approach. While studying at college in Kyrgyzstan, she became fascinated with learning about how the body works and how skin reacts to care. Later, this knowledge helped her form a conscious understanding of beauty as part of health care.

Cholpon mastered massage, lymphatic drainage, and tone restoration techniques. Over time, she created her own system, combining medical precision with an intuitive understanding of the body.

Nowadays, Studio Luna Akun is a space for individual care, where each procedure is tailored to the specific needs of each person. For Cholpon, the immediate effect isn‘t important; she aims at obtaining the natural, long-lasting result — a feeling of lightness, freshness, and inner balance.

Signature Methods: Blending Classic and Author Techniques
The philosophy of Studio Luna Akun is based on combining classic massage techniques with proprietary methods. Cholpon works with lymphatic drainage, buccal massage, and hardware procedures, selecting them so that the skin receives the necessary nutrition and stimulation, and the facial muscles restore their natural tone. This approach helps to gently improve microcirculation, remove puffiness, and restore a healthy, vibrant glow to the skin.

This emphasis on quality and visible results is fully in line with the direction in which the industry is moving. According to Circana, in the first half of 2025, the premium cosmetics market in the US grew by 2% to reach $16 billion, while the mass market segment grew by 4%. Interest in conscious care and effective treatments continues to grow. The data reflects a steady demand for treatments that combine scientific precision with a personalized touch — exactly the niche that Studio Luna Akun represents.

Her original honey wrap technique occupies a special place in Cholpon’s work. She created it based on her own experience and love for natural ingredients. Honey, in this procedure, is an active ingredient that gently stimulates lymph flow, cleanses the skin, and restores its natural radiance. Wraps combined with massage give a feeling of lightness and deep restoration — this is what regular customers come here for.

Brand Identity: Boutique Care for a Global Clientele
Manhattan does not forgive mediocrity, especially in the beauty industry. Customers here are accustomed to a personalized approach and can instantly tell the difference between assembly line service and true craftsmanship. Studio Luna Akun is built around this philosophy: no standard services, only individual programs created after skin diagnosis and personal consultation. This format quickly won the trust of those who are looking not just for care, but for thoughtful, delicate attention to themselves.

Cholpon envisioned the studio as a quiet place in the middle of Manhattan, where you can come for skin care, relax, take a break from the city‘s pace, and feel at peace. Her medical education helps her explain each step to clients and choose procedures consciously, rather than based on fashion trends. This honest, transparent dialogue has become the brand‘s calling card and the foundation of trust — the most valuable asset in a city where the level of premium salons is off the charts.

Today, Studio Luna Akun is associated with care based on knowledge, respect, and attention. They guarantee consistent results and a sense of inner comfort, something that keeps people coming back to Manhattan again and again.

Redefining Beauty and Wellness in the Heart of New York
Studio Luna Akun quickly established itself in the New York beauty industry. Clients come here for results based on knowledge of anatomy, manual techniques, and attention to detail. This approach has shaped the studio’s recognizable style and raised the bar for boutique-style salons in Manhattan.

Today, Cholpon is developing her own line of cosmetics and preparing educational programs for specialists from different countries. Her plans include creating training master classes and home care kits to make the philosophy of conscious beauty accessible not only in New York but also beyond.

Cholpon Akunova’s studio is gradually becoming a symbol of a new aesthetic one, where self-care is based on knowledge, attention, and respect for the body. In a city that sets the pace for the global beauty industry, spaces like these remind us that true perfection begins with inner harmony.

Presented by: APG