The 2025 New York City Marathon is almost upon us, but the brand activations have already begun.
Many of the major players will go all-out with events for the World Major Marathon, extending the concept of marathon weekend well into the week.
Below, Footwear News has gathered events open to the public from Nike, Adidas, New Balance and more.
Women’s Shakeout Run
Time: 6:30 p.m.
Day: Wednesday
Address: 22 Grand Street (Brooklyn Running Co., Williamsburg)
Girls Run NYC will host a 5K run for women only.
Marathon Marinara: Pasta Night
Time: 7 p.m.
Day: Thursday
Address: 222 Grand Street (Brooklyn Run Co.)
Adidas will join with Brooklyn Run. Co. for a 2 to 3 mile shakeout run followed by a pasta dinner.
Shakeout Run
Time: 8 a.m.
Day: Saturday
Address: 565 5th Avenue (Adidas Flagship)
A 3-mile run will go through Central Park with ARNYC captains and coaches.
After: Miles
Time: 5:30 p.m. to 10 p.m.
Day: Saturday
Address: 135 West 41st Street
This marathon after party will include free drinks for the first 100 guests, a DJ, recovery stations, medal engraving and shirt giveaways. Attendees must be 21 years or older.
Marathon Week Kickoff
Time: 6:30 p.m.
Day: Wednesday
Address: 579 5th Avenue (Hoka Flagship)
Influencers and Hoka ambassadors @hellahgood and @lucyge0rgia will lead a 3-mile run with giveaways for the first 150 attendees and the opportunity to test shoes.
Trick or Trot Shakeout Run With Fleet Feet NYC
Time: 6:30 p.m.
Day: Friday
Address: 10 Columbus Circle (Fleet Feet Columbus Circle)
Free customization with an NYC Marathon design by artist Nick Cook will be available, along with onsite demos of the Rocket X 3 and Mach X 3.
Free People Movement Run Day
Time: 10:30 a.m.
Day: Saturday
Address: 583 Broadway (FP Movement)
Hosted by FP Movement NYC Studio, a 5K run will be followed by giveaways, wear trials, drinks and snacks.
Race Day Prep Zone
Time: 11:30 a.m. to 1 p.m.
Day: Saturday
Address: 579 5th Avenue (Hoka Flagship)
Materials for creating posters will be available, along with pre-race fuel.
Medal Hub Monday
Time: 9 a.m. to 2 p.m.
Day: Monday
Address: 172 5th Avenue (Hoka Flatiron)
Maker’s Hub will offer free medal engraving with your name and finish time.
AFRC Poetry Slam Shakeout
Time: 7 p.m.
Day: Wednesday
Address: 150 5th Avenue (New Balance Flatiron)
A shakeout run will be followed by an open mic with free food and drinks.
Endorphins Fuel Bar Opening Night Party
Time: 7 p.m.
Day: Thursday
Address: 131 Greene Street
The fuel bar will be open from Friday through Monday with coffee, fuel, race kit customization and New Balance x Endorphins shirts, but first comes a party to christen the space. Shakeout runs will also start here on Friday and Saturday morning.
New Balance Run House
Time: Noon to 5 p.m.
Day: Friday
Address: 214 Lafayette Street
New Balance’s run hub will include a café and bar, customization and hair stations, lounge with Hyperice recovery tools and photo staging.
“Runners Aren’t Normal” Party
Time: 7 to 11 p.m.
Day: Friday
Address: 214 Lafayette Street
A second New Balance party will feature DJ sets, beer, wine and foot.
Nike Running @ 21 Greene
Time: 10 a.m. to 7 p.m. Thursday, 10 a.m. to 4 p.m. Friday, Noon to 5 p.m. Saturday
Address: 21 Greene Street
Nike will host a three-day hub with community programming, including runs, recovery sessions and more.
Mental Athletic x Homerun NYC issue 4 Launch and Pop-Up
Time: 6 p.m. to 10 p.m.
Day: Thursday
Address: 47 Chrystie Street
Nike will sponsor the zine launch party and pop-up running through Saturday.
Race 212
Time: 5 p.m.
Day: Friday
Address: 6 East River Piers
A 2.12k race invokes the New York City area code and will include DJ performances, giveaways, food and drinks.
Medal Engraving
Time: 3 to 7 p.m.
Day: Sunday
Address: 650 5th Avenue (Nike House of Innovation), 529 Broadway (Nike SoHo), 867 Broadway (Paragon Sports)
Address: Free medal engraving will be available at three locations in Manhattan.
Fireside Chat with Eliud Kipchoge and Sifan Hassan
Time: 3 p.m.
Day: Monday
Address: 650 5th Avenue (Nike House of Innovation)
Two of the world’s premier runners discuss their craft in front of an audience.
On at The Lot Radio
Time: 10:30 p.m.
Day: Saturday
Address: 17 Nassau Avenue (The Lot)
Lot Radio, the trendy livestreamed radio station housed in a shipping container, will host a 3-mile run followed by a party with smash burgers, hydration and a hat giveaway.
Post-Race Recovery Party
Time: 10 a.m. to 5 p.m. (On Lafayette), 11 a.m. to 6 p.m. (On Williamsburg)
Day: Sunday
Address: 363A Lafayette Street (On Lafayette), 93 North 6th Street (On Williamsburg)
Coffee, recovery and flash tattoos will be offered on post-race day on a first-come, first-served basis.
Mile 27 Recovery Zone
Time: 9 a.m. to 4 p.m.
Day: Monday
Address: 10 Columbus Circle (Fleet Feet Columbus Circle)
Compression boots will be available for recovery, along with giveaways for finishers.
The Early Bird
Time: 7 a.m.
Day: Thursday
Address: 169 Spring Street (Salomon SoHo)
An unsanctioned race will run from Salomon’s SoHo store to 127 North 6th in Brooklyn and back and will be followed by hydration, bagels and giveaways.
Marathon Celebration and Post-Race Gift
Time: 11 a.m. to 5 p.m.
Day: Sunday
Address: 169 Spring Street (Salomon SoHo)
The first 50 marathon finishers will get a free coffee tin from Cafe Colmado.
Community Run
Time: 6:30 p.m.
Day: Wednesday
Address: 176 Ludlow Street (Ludlow Coffee Supply)
21 Run Crew will host a one-hour run with food, music and on-site customization to follow.
Community Run
Time: 7 p.m.
Day: Thursday
Address: 176 Ludlow Street (Ludlow Coffee Supply)
Point B will host another one-hour run with food, music and on-site customization.
Shakeout Brunch
Time: 10 a.m.
Day: Saturday
Address: 176 Ludlow Street
This shakeout run will be accompanied by a carb-loaded brunch from Sweet Chick and music.
‘RunHer’ Launch Party
Time: 6 p.m.
Day: Friday
Address: 262G Mott Street (Tracksmith SoHo Pop-Up)
A launch party for the women’s quarterly magazine RunHer will also include a photography exhibit and silent auction.
Pre-Race Shakeout (Brooklyn)
Time: 9 a.m.
Day: Saturday
Address: 147 Wythe Avenue (The Trackhouse)
The Reckless Run Crew and Good Day Moto host a shakeout run with free coffee and other refreshments.
Pre-Race Shakeout (Manhattan)
Time: 9 a.m.
Day: Saturday
Address: 262G Mott Street (Tracksmith SoHo Pop-Up)
A 5K will be followed by recovery refreshments and coffee.
Post-Race Poster Stamping
Time: 12 p.m.
Day: Sunday
Address: 47 Wythe Avenue (The Trackhouse), 262G Mott Street (Tracksmith SoHo Pop-Up), 104 West 71st Street (Solid State Coffee)
Three locations will offer free commemorative posters that can be stamped with your finish time.