As the 90 degree sun blared in Midtown Manhattan last Friday, a crowd of dozens flooded the entrance of Madison Square Garden—not for a concert or a game, but for merch.
For those unwilling to brave the long lines, or spend at least $60 for an official Knicks shirt, an entire ecosystem is taking shape beyond the Garden.
Regardless of the origin of the designs, Knicks fans are fully embracing the offshoot product lines emerging throughout the city.
María José Gutiérrez Chávez has more on how “Knicksmania” has affected the supplies of team merchandise citywide: https://bit.ly/3QcjWD1
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