How this century-old NYC family business achieved the American Dream

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Adam Brand is the fourth generation in his family to run M&S Schmalberg, a New York-based custom fabric flower shop founded by his great-great uncles Morris and Sam Schmalberg in 1916. Today, its flowers of all shapes, sizes and materials appear on Met Gala red carpets and in TV shows like HBO’s “Sex and The City” and Netflix’s “Bridgerton.”