Across social media, some influencers are encouraging followers to engage in “tanmaxxing,” or spending excessive time outdoors to get as tan as possible.
Some videos tell people to go outside when the sun’s UV index is highest and not to use sun protection.
With both male and female influencers touting “tanmaxxing,” dermatologists are alarmed because Nassau and Suffolk County have some of the highest rates of melanoma in the state.
“I’ve been tanmaxxing since March since I go to school in the south,” admitted Sophia Rende of New Rochelle, though she added that she does wear sunscreen in an effort to avoid getting wrinkles.
“Everyone I know only goes outside when the UV index is 6 or higher,” said Mia Giordano also of New Rochelle.
Dermatologists are alarmed by this trend because it is well-documented that prolonged exposure to the sun can cause skin cancer – the most common being basal cell carcinoma, followed by squamous cell and the third-most common and deadliest, melanoma.
“It’s a really scary trend because it’s occurring when the sun is at its strongest,” said Dr. Louis Siegel, clinical assistant professor at NYU Langone. “And even if you don’t get sunburned, that sun damage is accumulating overtime and that can pre-dispose you to skin cancer.”
It’s something retired lifeguard Robert Ortof knows too well. He grew up with a generation that lathered on baby oil and used sun visors.
“There are negatives. I have three lifeguard buddies that passed away from skin cancer from melanoma,” said Ortof.
Young people today know all about the risks, but are still willing to take them.
“I feel like it boosts your confidence when you’re tan,” said one beachgoer. “You just feel better about yourself”
Dr. Siegel thinks people should spend time outdoors and enjoy the sun, but in a safe manner.
“It’s more important to play in the sun as opposed to laying out in the sun,” said Dr. Siegel.