Announcing the new shop, afcb.co.uk said: “AFC Bournemouth is delighted to announce the opening of a brand-new pop-up shop at the Queens Park Hotel, marking the return of the much-loved Red & Black Shack. A familiar name for generations of Cherries supporters, the Red & Black Shack was once the club’s home of retail. This summer, it returns while an exciting new chapter for AFC Bournemouth retail takes shape as part of the building works at Vitality Stadium“.