Country and pop superstar Shania Twain is landing in Midtown Manhattan on July 24, for a single-afternoon retail pop-up to launch her seventh studio album, Little Miss Twain.
According to reps, the five-time Grammy winner will arrive at UMusic Shop NY in 2 Penn Plaza for a two-and-a-half-hour window starting at 2:30 p.m. ET. Fans hoping to gain entry must purchase a physical copy of Little Miss Twain at the store counter upon arrival. Every album transaction doubles as a ticket inside, granting buyers a brief photo opportunity alongside Twain.
Onsite organizers confirmed that Twain is there to meet fans and will not take part in panel discussions or interviews. Space inside the venue and access to the photo line remain strictly first-come, first-served while physical stock holds out. Once the inventory of physical records sells through, the doors will close.
The venue is stacking its display tables with exclusive merchandise for the New York appearance. Headline items include a custom Little Miss Twain metal license plate and a newly minted graphic t-shirt. Neither item will hit online storefronts or standard retail chains during the initial street week. The shop floor will also carry album-inspired apparel ranges alongside vintage catalog vinyl, commemorative pressings, and archival merchandise spanning Twain’s entire discography.
Friday‘s public appearance forms the center of a compressed East Coast promotional sweep tied to the release of Little Miss Twain. The project features 15 original tracks and marks her first full studio effort since 2023. The release strategy has included a temporary SiriusXM satellite channel launch and an invitation-only showcase performance at Racket NYC in Chelsea on Thursday night.
With over 100 million records sold worldwide, Twain stands as the top-selling female country artist in industry history. Her landmark 1997 release Come On Over still holds the record as the highest-selling studio album by a solo female performer across all musical genres, driven by cross-format singles like “Man! I Feel Like a Woman!” and “You’re Still the One.”
UMusic Shop NY serves as a flagship storefront operated by Universal Music Group inside the Penn Station corridor, hosting high-profile fan interactions, physical media drops, and label showcases across major musical genres.
This story was originally published by Parade on Jul 23, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.