From the global launch of the new Away Kit to other events specifically dedicated to the Nerazzurri community, alongside meetings with Club Legends, fans and leading figures from the worlds of sport and entertainment, Inter’s presence at Fanatics Fest NYC provided a brilliant opportunity to connect with an international audience.
From 16 to 19 July, the Javits Center in New York welcomed more than 200,000 visitors for one of the world’s leading celebrations of sports culture, with Inter taking centre stage in a programme of activities that brought together football, design, music and other sports, extending far beyond the game’s traditional boundaries.
At the heart of Inter’s presence was the Club’s stand, a striking installation that transformed one of the festival’s key spaces into a meeting point for fans, athletes, artists and figures from the international sporting community. Over the course of four days, it became a focal point for the Nerazzurri community and everyone attending the event. The stand also showcased the Club’s iconic Double-winning trophies, giving supporters the opportunity to take photos alongside them.