Sports analytics and technology company Genius Sports is relocating its U.S. headquarters to 1290 Avenue of the Americas. 

The London-based company’s new 10-year lease with landlord Vornado Realty Trust spans 53,000 square feet across part of the tower’s sixth floor. Asking rent was $99 per square foot, according to The Real Deal, which first reported on the lease. 

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Newmark’s Josh Berg and A.J. Dorn negotiated the deal on behalf of Genius Sports, while Vornado was represented in-house by Ryan Levy and Edward Riguardi. A spokesperson for the landlord declined to comment on the transaction.

The deal offers Genius Sports a marked expansion from its 28,000-square-foot West Chelsea offices at 512 West 22nd Street. That building changed hands last year from Vornado and the Albanese Organization to Raghsa Real Estate for $205 million.

Genius Sports’ arrival brings 1290 Avenue of the Americas to 95 percent occupancy. The 43-story, full-block building between 51st and 52nd streets is anchored by investment management firm Neuberger Berman, and recently underwent a $45 million renovation that updated lobby and building amenities. Vornado owns 70 percent of the building, while the Trump Organization holds a passive 30 percent stake.

Other recent arrivals at the tower include business consulting firms Portage Point Partners and Protiviti, which CO reported leased a total of 93,000 square feet late last year. In January, investment manager Oaktree leased the building’s entire 12th floor, just a few stories below law firm Selendy Gay’s 101,000-square-foot offices.

Spokespeople for Genius Sports and Newmark did not immediately respond to requests for comment. 

Emily Davis can be reached at edavis@commercialobserver.com.