The new Hermès Williamsburg location in New York. All photography by Sam Frost and courtesy of Hermès.
Today, an Hermès store opened its doors at 130 Berry Street in Williamsburg, Brooklyn, making it the maison’s 44th U.S. outpost.
Fear not, this isn’t a luxury fashion heavyweight dropping into a new neighborhood with little regard. Hermès has taken notes on New York living across the bridge: The same warehouse-inspired building was home to an Hermès pop-up for the past three years.
For its permanent incarnation, RDAI, the house’s go-to architects, reworked the corner site into a collage of brick façades spliced with ultra-modern window displays. The building itself is folded around an interior courtyard, shaded by an American sweetgum tree. Inside, the two floors propose a new definition of loft infrastructure—raw brick, grey terrazzo, and metalwork that nods openly to the industrial legacy of Williamsburg.
Intricate mosaic flooring and an Hermès crest greet guests first, before silk, fashion jewelry, shoes, and beauty offerings give way to a home collection staged as a sumptuous living room, its walls done up in woven leather straps, baby blue shoelaces, and cotton fibers. A double-height brick mural anchors a staircase that riffs on the city’s fire escapes, leather-wrapped handrails and all. (Yes, the banister is also dressed in Hermès.) Upstairs, a jewelry and watch salon sits between handwoven, earth-toned wall compositions, with ready-to-wear and equestrian goods catching the natural light streaming in down the hall, leather goods meanwhile accented by a rotation of rugs.
The art on display leans referential as well. Photography from New Yorker Bill Jacobson and Californian Janet Delaney sits alongside architectural studies by Philippe Weisbecker, pulled from his “Structures” series focused on early 20th-century industrial buildings. The window displays, ever an Hermès hallmark, get the same consideration: designer Antoine Platteau teamed up with Brooklyn-based artist Christina Zimpel on a colorful cast of figurines accompanied by look-alike dogs and a panoply of signature orange boxes, bien sûr.
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