SOUTHERN TIER, N.Y. (WBNG) — Governor Kathy Hochul announced the kickoff of the “NY State of Cider” campaign on Friday, with the goal of promoting agricultural tourism and highlighting local cider producers across the state.
The initiative achieves an objective set in the governor’s 2026 State of the State address to increase tourism, help small businesses and support New York’s agricultural industry.
“Let’s raise a glass and toast New York’s cider producers,” Hochul said. “Our world-class apple growers, innovative cider makers and vibrant rural communities have made New York a leader in hard cider production.”
As part of the effort, the New York Cider Association is teaming up with Airbnb to launch a digital travel guide. It will showcase five designated cider regions, connecting travelers with regional stays, orchards, dining spots and outdoor attractions.
The campaign looks to tap into an increasing demand for rural escapes, with Airbnb reporting that 86% of travelers are interested in visiting rural communities and nearly two-thirds stay within 300 miles of home.
New York currently leads the nation in total hard cideries and ranks second in overall apple production.
Officials say the state’s cider sector generates more than $1.8 billion in annual economic activity while sustaining thousands of local jobs and preserving agricultural land.
“The NY State of Cider campaign will showcase these assets to residents and visitors from around the country while creating new opportunities for farms, small businesses, restaurants and tourism destinations,” Hochul said.
Visit Gov. Hochul’s website for more information.
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