Source / United Korean Founders
Get ready for an immersive dive into modern Korean culture.
Non-profit organization United Korean Founders is bringing back the KOOM festival for its second annual New York City edition.
Running from October 12 through October 18, 2026, this week-long celebration spans multiple Manhattan venues. It brings together the biggest names in Korean beauty, food, technology, and entertainment.
Live K-pop music at Terminal 5
Music fans can mark their calendars for October 16. On that night, Terminal 5 hosts KOOM Live, a dedicated showcase of high-energy performances.
The lineup features popular acts and rising stars, including:
XngHan&Xoul
Santos Bravos
Dayoung
WAYF BOYS
1VERSE
Source / United Korean Founders
If you want to shop the newest trends, head to KOOM Haus at Iron 23 in Flatiron.
The space transforms into a bustling, curated indoor shopping street. Visitors can explore:
Trending K-beauty and makeup pop-ups
Authentic Korean culinary experiences and local food trucks
Interactive showcases from ground-breaking startup companies across tech, retail, and lifestyle
Industry panels and expert talks
Source / United Korean Founders
The festival also offers direct insight into the global impact of Korean innovation.
The KOOM Stage at Terminal 5 will host leading experts and founders for interactive panel discussions. Topics cover the future of K-beauty trends, managing workplace burnout, building a modern business, and personal branding.
Event details & locations
📆 Monday, October 12 – Sunday, October 18, 2026 (KOOM Live on Friday, October 16)
📍 Iron 23 (29 W 23rd St) and Terminal 5 (610 W 56th St)
More info: Visit the official United Korean Founders website for full schedule details and ticket updates.
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