Published
October 7, 2026
British luxury lifestyle brand Smythson has opened its flagship store in New York City, marking the brand’s return to physical retail in the U.S. market.
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Located on Madison Avenue, the 1,400-square-foot space was designed by architectural studio Johnson Pinney Architects, as part of the London-based brand’s new store design concept, featuring handcrafted European oak joinery throughout, and a curved book wall detailed in brushed brass, punctuated by a large, feather-esque origami installation suspended from the ceiling, made in collaboration with Fung + Bedford.
Inside, New Yorkers will found the full range of Smythson’s signature selection of diaries, notebooks, stationery, business and travel accessories, games and homeware. The Madison Avenue store will also host the only bespoke stationery salon outside of London, where customers will be able to book a one-on-one bespoke appointment with a stationery specialist.
To celebrate the store reopening, Smythson has also reimagined its signature Panama Notebooks with three store-exclusive notebooks inspired by the Big Apple, with the titles ‘Uptown, Midtown, Downtown’, ‘I ❤ New York’ and ‘Empire State of Mind’.
“The opening of our Madison Avenue flagship marks the start of an important chapter in Smythson’s growth in the U.S., a market that is a key part of our international strategy,” said Paolo Porta, CEO, Smythson.
“We are proud to have such a loyal customer base in New York and are excited to be bringing our latest collections, as well as unique services such as our bespoke stationery salon and gold-stamping, to the city.”
In July, Smythson also reopened its Heathrow Terminal 5 airport store.
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