As “Law & Order” and “Law & Order: SVU” return for new seasons, fans will once again have the chance to step inside the franchise’s popular “Dun Dun Diner” experience in New York City.
The limited-run pop-up opens Oct. 9 and 10 at Bill’s Bar & Burger in Rockefeller Center, offering themed food, exclusive merchandise and interactive experiences inspired by the long-running NBC franchise.
This year’s menu features collaborations with several iconic New York institutions, including Ess-a-Bagel, Katz’s Deli, Magnolia Bakery and Serendipity3. Specialty items include the “Lox & Order” bagel, “The Benson” pastrami sandwich, Magnolia Bakery’s “Proof is in the Pudding” dessert and Serendipity3’s “Fin loves Coco” frozen hot chocolate.
Fans can choose between a $30 booth dining experience, which includes a featured dish, dessert and branded merchandise, or a free Grab & Go option that offers giveaways and themed photo opportunities.
LAW & ORDER — Law & Order Dun Dun Diner “After Dark” VIP Premiere Night — Pictured: (l-r) Mariska Hargitay and Este Haim in New York City on Oct. 7, 2026. — (Photo by: Landon Nordeman/NBC)
The activation celebrates the decades-long connection between the “Law & Order” universe and New York City and arrives as NBC marks its 100th anniversary.
The experience officially kicked off Wednesday night with an exclusive After Dark preview party attended by “Law & Order” stars including Mariska Hargitay, Tony Goldwyn, Ice T, Aimé Donna Kelly, Peter Scanavino, Odelya Halevi, Corey Cott, Kevin Kane and Octavio Pisano. Grammy-nominated musician Este Haim provided the music with a special DJ set for cast members and guests.
The “Law & Order” and “Law & Order: SVU” premieres will air on Thursday on NBC and stream the next day on Peacock.