The World Premiere aimed to consistently deliver TUCSON’s ‘The Boldest’ message, highlighting its capability to accommodate both complex urban scenarios and outdoor lifestyles.
Within the U.S., TUCSON’s largest market for sales, New York became the stage as a city where opportunities are given to those bold enough to take on a challenge. From the journey toward the venue to the unveiling, exhibition, and hands-on experiences of the vehicles, every chapter offered a vivid look at TUCSON’s bold character.