Published
October 14, 2026
The UK’s Oner Active flagged its plans for a New York City store earlier this year and now it has announced that the store will open on 7 November. It’s “a major moment” for the brand as it takes “its online community offline” with this NYC debut.
Oner Active’s new NYC store
This 4,700 sq ft flagship on Bond Street in NoHo, will feature the brand’s SoftMotion, EnhanceLift and AirMove products alongside new launches and limited-edition drops. And the store will also launch with NY SEEN, an exclusive in-store-only lifestyle capsule designed in homage to New York City.
The company said it’s “more than a traditional retail space. Designed around ONER’s ethos of being strong, soft, sexy and empowered, every detail has been considered with its community in mind – from custom-built mannequins representing three different body types to a bespoke photobooth and a signature store scent created in Florence by internationally acclaimed perfumer Sileno Cheloni”.
And the changing rooms have also been designed with social in mind, “with the distance between the mirror, door and lighting carefully considered to create the ultimate mirror-selfie moment”.
Oner has worked with Paris-based design studio Harmo, with its own team also heavily involved, particularly former Ganni executive VP Jonathan Goodman leading retail and former Alexander McQueen senior manager for architecture Thomas Elliott overseeing architecture and store planning.
There are plans for more stores abroad too with a Los Angeles flagship already confirmed for 2027. Despite being UK-born, the brand doesn’t currently have any stores in its home country.
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