UGG’s third NYC store is opening right in Williamsburg and giving Brooklyn shoppers a new spot for cozy boots, holiday gifts, and opening-week extras.
New York City has gotten lucky with new store openings this year. Lapland is set to open its first U.S. Christmas Shop next week; Lidl got a new store in Chelsea and Brooklyn’s Crown Heights, and Uniglo recently opened a new location at the World Trade Center. Earlier this year, TJ Maxx opened a massive new store at Herald Square while Primark opened its first Manhattan store, also in Herald Square. MUJI opened locations in Garden City and White Plains.
Now, Brooklyn shoppers have a new local spot for cozy winter boots, shoes, apparel, and accessories, just in time for the holiday season. We never forget our first pair of UGGs.
Inside new UGG store
UGG is opening a new store in Williamsburg today, and it’s only the brand’s third NYC location, joining its SoHo and Fifth Avenue stores.
Psst… Check Out Bank of America Winter Village at Bryant Park Is Back!
UGG’s New Williamsburg Store
The new store has a distinctly Brooklyn feel, including a permanent mural by Brooklyn-based artist Sarah Zapata, a member of the Queer|Art network. She created the mural specifically for the store, with details inspired by UGG’s signature textures and the creative vibe of Brooklyn.
To make the opening even more fun, there will be a few extras throughout the week, including personalized illustrations, candy, and Halloween-inspired boot charms.
UGG apparel
Here’s what’s happening:
October 29–30: Stop by for a custom fashion illustration from NYC illustrator Yanz. With a qualifying purchase, you can take home a personalized hand-drawn print.
October 29: The first 200 shoppers through the door will get a custom tote.
October 30–November 1: Have a sweet tooth? With a qualifying purchase, you can make your own candy box at Slik’s pick-and-mix candy experience.
October 31–November 1: Get into the Halloween spirit with NYC-inspired and Halloween-themed charms from Haricot Vert, which can be added to select Classic styles.
November 7–8: Dauphinette will be on hand for custom laser engraving on select Classic styles. Purchases of $200 or more also come with complimentary Dauphinette Boot “Flower Chains.”
Some of the experiences require a qualifying purchase, and they’re available while supplies last.
The new Williamsburg store opens today, October 28.
The new store is located at 129 N. 6th Street and will be open Monday-Saturday, 10 am-7 pm; Sunday, 12 pm-6 pm.
Psst… Check Out Lapland’s First U.S. Christmas Shop Is Coming to NYC
