Salomon’s takeover of NYC continues with the opening of its first store in Brooklyn.
Located at 127 N. 6th Street in the Williamsburg neighborhood, the 1,120-square-foot store features the Amer Sports-owned mountain sports brand’s Sportstyle product assortment. Along with Salomon’s latest collabs, the shoes and accessories are on featured in a clean, modern storefront complete with natural elements.
Jenny Taylor, vice president of marketing for Salomon North America, told FN in an interview that the new store reflects the brand’s commitment to connecting its customers to nature.
“Brooklyn represents an important step in connecting with a community that celebrates blending individual style and performance,” Taylor said. “Williamsburg, in particular, has its own distinct identity and character separate from Manhattan, and we’re excited to be part of a neighborhood that has shown the brand such strong support. We also let customer feedback guide us. There’s been consistent demand for a Salomon store in Brooklyn, and our data channels clearly reflect this strong interest.”
The company’s new Brooklyn store is the latest step in the brand’s U.S. strategy and marks the fifth Salomon store in North America. It also joins Salomon’s other locations in SoHo, Chicago, Woodbury Common Premium Outlets and Los Angeles.
Outside of Salomon’s new Brooklyn location.
Joe Hale / Courtesy of Salomon
Taylor dubbed the opening “a key milestone” in Salomon’s broader U.S. retail strategy.
“As our second store in the New York City market, the Brooklyn location deepens our presence in a city that continues to shape global culture across sport, fashion, and outdoor exploration,” the executive said. “It keeps us on track with our expansion plan as we continue to identify and thoughtfully enter new locations where we can better serve our customers, making Salomon accessible in the right neighborhoods.”
The opening comes just days after Salomon parent company Amer Sports reported its third quarter earnings.
Net income for the three months ended Sept. 30 was $143.1 million, or 25 cents a diluted share, versus net income of $55.8 million, 11 cents, in the year-ago quarter. Revenue rose 29.7 percent to $1.76 billion from $1.35 billion in Q3.
As for Salomon, Amer Sports chief executive officer James Zheng told analysts on the company’s earnings call this week that the brand’s “footwear momentum continues across all regions, especially Asia with strong demand for both sports style and the performance products. In addition to sneakers, bags and socks are also growing strongly across regions.”
Zheng also told investors that Salomon footwear is well positioned for “significant profitable growth” next year due to several factors that includes the continuation of global sports style momentum and its connection with younger consumers, especially women. He said Salomon also is gaining traction in the run specialty channel in North America, EMEA (Europe, Middle East and Africa) and even China, where the CEO said, “we operate the most productive and profitable sneaker shops in the industry.”
Inside Salomon’s new Brooklyn store.
Joe Hale / Courtesy of Salomon