The masses have flocked to review boards to voice their displeasure after a Staten Island esthetician bullied an older Jewish couple, demanding they say “Free Palestine” when they asked her for help paying a parking meter.
In a since deleted TikTok, Eman Masoud, proprietor of Pure with Nature, brags about berating an elderly couple who asked if they could pay her cash to help them with a parking kiosk, telling them, “I’ll do it if you say ‘Free Palestine.’”
“You had the audacity to ask me to help you, knowing who I am based on what I look like,” said Masoud, who wears a hijab in the video released by StopAntisemitism on Friday.
“You know what, go screw yourself!” she said into the camera.
Eman Masoud in the video posted to X on Friday. StopAntisemitism
Masoud’s Staten Island skincare business has been bombarded with negative reviews referencing the incident since the video was released.
“I prefer my skincare products without the toxicity of hate, intolerance, ignorance, bigotry and racism,” read one Facebook review of the store, located at 109 New Dorp Plaza.
Masoud in a Facebook photo from 2023. Facebook/Eman Masoud
“Send her back to her country. In America we help each other,” read another review.
As of press time there are over 55 negative reviews of Pure with Nature, and the company’s website is now password protected. Internet archives from last year show they sold organic body oils, perfume and Palestinian olive oil soap.
Pure with Nature’s website has been taken down. StopAntisemitism
“This crap will give you a rash and smells funky. And awful customer service. No one should go here. Stay Away,” read another review recently posted on Yelp.
On Saturday, Masoud reposted a video criticizing the Israel Defense Forces on her TikTok account, and appears undeterred by the backlash.
Masoud did not respond to a message from The Post seeking comment.