Hell’s Kitchen has a new answer to the age-old question: Where do you actually find a bra that fits? The Rack Shack — the beloved Bushwick lingerie boutique known for its radically inclusive sizing and gender-affirming fittings — has opened its second location at 525 W45th Street, taking over the former pet supply store with a mission to make everybody feel welcome.
Laura Henny, owner of The Rack Shack, just opened their second location in Hell’s Kitchen. Photo: Michael Hull
Laura didn’t set out to expand. But when the building that houses her Bushwick shop was sold, the new owner — who also owns the building on W45th Street — suggested she consider Hell’s Kitchen.
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As a Hell’s Kitchen resident since 2005, I have lived in both the W30s and W50s. After a 15 year career in the luxury fashion industry, I made a pivot to community advocacy in 2020. In addition to my role as Deputy Editor at W42ST, I am founder of the local non-profit cleanup group Litter Legion, co-chair of HK49-54 Block Alliance and a member of Manhattan Community Board 4. I’m deeply committed to improving my neighborhood and serving the people who call it home.