STATEN ISLAND, N.Y. — The holiday spirit will arrive in Bryant Park just in time for Halloween.
On Oct. 24, the Bank of America Winter Village reopens its iconic Holiday Shops. This year’s edition features more than 180 merchants, combining familiar favorites with fresh entries in the lineup.
Organized by Urbanspace, the open‑air market will once again turn Bryant Park into a festive shopping destination. Custom “jewel box” kiosks will line the park’s allées, terraces and perimeter around the ice rink.
The Holiday Shops run through Jan. 4, 2026, while the full Winter Village — with its ice rink and The Lodge food hall — stays open until March 1, 2026.
This season’s Holiday Shops also introduce several new vendors. Buttermee Pancakes, a woman‑owned operation specializing in mini pancake bites, will donate 10% of its proceeds to free mental health services in Asbury Park.
Baked by Melissa, known for its colorful bite‑sized cupcakes, will make its Holiday Shops debut. Meanwhile, Soap for Sinners joins the roster with a clean, natural apothecary line free of preservatives, parabens and synthetic fragrances.
Returning crowd favorites are also back. Cheese Wheel Pasta will once again dazzle visitors by tossing pasta inside a giant cheese wheel before serving.
Pinky Pilots returns with its collection of original prints and art pieces, known for their uplifting designs and affordable prices.
People browse shops in Bryant Park’s Winter Village, Tuesday, Nov. 15, 2022, in New York. (AP Photo/Julia Nikhinson)AP
The Small Business Spotlight initiative from Bank of America will also be featured again. In rotating booths, the Holiday Shops will host four New York–area small businesses:
Tribe & Oak (Brooklyn): Founded by Taylor Tankson and Kareem Wallace, Tribe & Oak offers handmade home goods including coconut soy wax candles, body butters, hand sanitizers and reed diffusers. All of their products are vegan, cruelty‑free and made with eco-conscious materials. Tribe & Oak will be featured from Oct. 24 to Nov. 11.JAY CERAMICS (Staten Island): Ceramicist Judy Suh, trained in Icheon, South Korea, now works out of a Staten Island studio. Her designs use traditional Korean techniques to produce minimalist, functional ceramics. JAY CERAMICS will appear Nov. 12 to Nov. 30.Smar Art (Brooklyn): What began during the pandemic as a greeting card enterprise has grown into Smar Art, based in Greenpoint. Founder Sarah Mar produces art prints, bookmarks and stickers — all handmade in small batches on recycled, recyclable paper. Smar Art will be on view Dec. 1 to Dec. 16.Vanilla Joe & Co. (Manhattan): Inspired by a Labrador Retriever named Vanilla Joe, Rachel Heim’s brand pairs playful dog‑breed themes with signature scents like Aussie Autumn, Frenchie Fig and Labrador Lemon. Vanilla Joe & Co. will be featured Dec. 17 to Jan. 4.
People shop for Christmas trinkets in Bryant Park’s Winter Village, Tuesday, Nov. 15, 2022, in New York. (AP Photo/Julia Nikhinson)AP
The Holiday Shops at Bryant Park began in 2002 as a modest winter market and have since grown into a hallmark of New York’s seasonal culture.
Over time, the market expanded in vendor count and popularity; last year’s network of more than 180 shops — including the Small Business Spotlight merchants — generated roughly $50 million in sales.
This season promises much more than shopping. Visitors can enjoy free ice skating, sample seasonal menus at The Lodge and soak in the festive ambiance that draws both locals and tourists. For a full vendor list, maps and programming details, visit wintervillage.org or follow Bryant Park’s updates on social media.
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