This year’s Toy Fair made its highly anticipated return to the Jacob Javits Convention Center in New York City from February 14 to 17, reaffirming its status as one of the most influential gatherings in the global play and entertainment industry. Produced by The Toy Association, an organization founded in 1916 with a longstanding commitment to advancing the business of play, the annual trade fair marked its 120th edition with both celebration and forward-looking ambition.

Industry leaders, manufacturers, licensors, retailers, and media representatives convened under one roof to exchange ideas, unveil groundbreaking products, and analyze emerging trends poised to shape the future of all things play. From cutting-edge tech integrations and sustainability initiatives to the resurgence of classic brands reimagined for a new, upcoming generation, this year’s showcase reflected a marketplace that is both nostalgic and innovative. Beyond the vibrant displays and immersive product demonstrations, meaningful business negotiations took place behind closed doors, laying the groundwork for strategic partnerships and projected growth in 2026 and beyond.

The Queens Gazette was on site to document the color, creativity, and contagious energy that defined this year’s event with must-see photographs. For those unable to navigate the bustling exhibition floor or connect with top entertainment executives from around the world, there is no need for disappointment. Our photo coverage captures the spirit of the showcase, offering readers a reserved front-row seat to the standout toys and brands that deserve a place on everyone’s radar this year. Familiar faces from the entertainment world mingled alongside iconic companies whose products continue to evoke the warmth, wonder, and nostalgia that allow adults to reconnect with their inner child.

As the industry looks ahead, anticipation is already building for the next installment of this storied event. Toy Fair will return to New York City from February 20–23, 2027. For additional information and updates, readers are encouraged to visit toyfairny.com and begin planning for another celebration of creativity, innovation, and the enduring power of play.

‘Bad Date Bears’ are seen during the 120th North American International Toy Fair at the Jacob Javits Center in New York City on Monday, February 16, 2026. Toys from around the world were previewed. The latest toys, games, and youth entertainment products were on display in NYC. The annual trade fair is produced by The Toy Association that was founded back in 1916.

Hip hop icon Masta Ace (Duval Clear) is seen during the 120th North American International Toy Fair at the Jacob Javits Center in New York City on Monday, February 16, 2026. Toys from around the world were previewed. The latest toys, games, and youth entertainment products were on display in NYC. The annual trade fair is produced by The Toy Association that was founded back in 1916.

WWE superstar Matt Cardona (Zack Ryder) is seen during the 120th North American International Toy Fair at the Jacob Javits Center in New York City on Monday, February 16, 2026. Toys from around the world were previewed. The latest toys, games, and youth entertainment products were on display in NYC. The annual trade fair is produced by The Toy Association that was founded back in 1916.

Laura Schmidt of ‘notes to self’ socks is seen during the 120th North American International Toy Fair at the Jacob Javits Center in New York City on Monday, February 16, 2026. Toys from around the world were previewed. The latest toys, games, and youth entertainment products were on display in NYC. The annual trade fair is produced by The Toy Association that was founded back in 1916.

Photos Courtesy of Kyle Stevens / @ thekylestevens

New York Hip Hop icon Masta Ace stopped by the HipHopToyz booth to check out his newest action figure. The 90s trailblazer posed for the camera on Monday, February 16, 2026 at the Toy Fair. Hip Hop heads who want to have a piece of history can order from hiphoptoyz.com.

 

Laura Schmidt of ‘notes to self’ socks proudly holds up a sock that says, “I am strong.” Her warm, uplifting socks can be purchased from www.notestoself.com.

 

‘Bad Date Bears’ got a big reaction from millennials who use popular online dating apps during the 120th North American International Toy Fair at the Jacob Javits Center in New York City last Monday. Looking for a snuggle buddy? You can grab one of your own at baddatebears.com.

 

WWE Superstar Matt Cardona made time out of his busy schedule to showcase his latest line of collectables at MAJOR. The recently resigned wrestling star is expected to be in action at this year’s WWE WrestleMania in Las Vegas from April 18 – 19.