Meta to Open Retail Flagship on Fifth Avenue in Manhattan

2

New York City — American technology conglomerate Meta Platforms Inc. will open its first New York flagship location at 697 Fifth Avenue in Manhattan. Meta signed a 10-year lease with Vornado Realty Trust to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. The company opened its first flagship store, Meta Lab, in Los Angeles last year.

Meta Lab is intended to serve as a hands-on, experiential “playground” where customers can discover, test and purchase Meta’s wearable hardware.